#14 Lifestyle Selling

What is lifestyle selling? At its core, it is storytelling at its finest. Lifestyle selling is when a brand evokes connection, and emotions to a product by showcasing the quality...

What to say in your IG stories?

As I have grown Vertical Ledge, I always wanted to show up online for the community development side of the business. Little did I know that stepping into an uncomfortable...

Time Management 101: How to be more intentional + limit stress

We’ve all been there, running around like wild chickens trying to keep up or figure out what to do next. Truth be told, I don’t always know what I am...

IG Reels + Guides to Grow your following

We’ll break down what IG Reels and Guides are, go into why they are features to help YOU grown, and how you can get started.   What are IG Reels?...

Branding Your Handmade Business

  What is a brand? Overall experience a customer undergoes when interacting with a business as a shopper, customer, social media follower, or mere passerby Typically comprised of a name,...

Brand Partnerships for Handmade Businesses

  Hello business owner, NOT INFLUENCER. I say this because it seems like there is a LOT of information out there for influencers to work with brands, but what about...

The Value of Branding & Product Photography in Your Business

Karina Richardson Photography   Q&A with Karina Richardson Photography Increase sales, limit returns, and improve your brand identity - all without saying a word.   Q: How will professional product...

Pinterest 101

What can Pinterest offer your business? You may think that Pinterest is where you go to find ideas and inspiration but it can also be a tool to drive traffic...

Stand out and be remembered.

Stand out and be remembered. Tips on how to merchandise your items and make sure you stand out at market events! Make sure that regular customers easily find their way...

Experience your booth as a customer.

Displaying small products, such as delicate jewelry, pins, rings, earrings or necklaces is a real challenge. It might seem that there is nothing easier because all the goods fit in...

Transitioning From Etsy: Is it time?

Transitioning From Etsy: Is it time? This is the question we ask ourselves at the end of each quarter to make sure we do not miss on the opportunity to...

Etsy Key Word Search

Turn Etsy Keywords into Pinterest Hashtag Goldmines Why is it important to look into your key words? Your customers are in your key words! How are your customers find you?...

Mental Wellness for Entrepreneurs

Time to get back on track Fall is the best time to start new routines and habits- As a health coach, I know just how detrimental a bad routine filled...

Email List Building 101

Why Email Lists? And where do I even begin?   Well, you know this by now: Email lists are important for about every reason in your small business. Vertical Ledge...

Thusfar with TAILWIND

What is tailwind? A desktop app that allows you to automate your Pinterest, Instagram and Facebook posts. BUT it doesn’t just automate for you, check out the list below to...

Holiday Collab Campaigns

Holiday Collaborations, Are You Planning Ahead? Sydney here and I am just going to jump right in. This blog post is inspired by all our recent collabs. It has come...

Summer Challenge Details

Here at Vertical Ledge, we believe a challenge to be exciting, fun, and simple. For this year’s annual Summer Challenge, we are inviting you to simply snap a photo of...

Is Your Branding Viable In This Climate?

Today, we have my friend Pheobe Sherman from Girl Gang Craft being featured on this blog post all about branding basics. Pheobe tells us simple tips to stay on track...

Illustrations: Up Your Branding With Them

Meet Brittney from Glass Goat Candles, and an illustrator with some amazing skills. Brittney is our expert in all things illustrations and has put together some very fun graphics for...

The Value of Product Photography in Your Business

“Increase sales, limit returns, and improve your brand identity - all without saying a word.” Welcome to our very first guest blog post here at the Vertical. The Vertical stands...