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The Vertical

Krayon Shop Case Study

Vertical Ledge customer Liz, came to us searching for a display that would elevate her brand. Liz is the founder of Krayonshop which specializes in handmade crafts for kids. Her...

WW: 102 Reels

What are reels good for?   We’ve struggled with our small micro company coming off as a large corporation, thanks to our brand and positioning, which is great but also...

Perceived Value

1. WHAT WILL YOU LOSE OUT ON BY NOT HAVING A GOOD BOOTH DISPLAY Customers Why? They will pass your cluttered booth by with uninterested eyes Fix; Bring your booth...

Product Value

Check out the long-format video here So, why does perception matter to you, a small handmade artisan? The way you present yourself tells your story and shows the value of...

2/2 Reel Layout Linking: 10x10

Looking for the stands in THIS video layout? You’ll find quick adds here! Round Collection: Large Round Collection: Medium Round Collection: Small Mini Collection Bistro Table Trio

Market Booth Tips

  Markets 101  Check out WHAT IS YOUR BOOTH MISSING?    How to find markets in your area? Instagram is now a search engine, be sure to search things like...

Email list building while on Etsy

Did you know you might be leaving follow-up customers on the table with Etsy? Back in 2018, we added a link in our listings for 25% off your first purchase...

Product Testing 101

Product testing mindset 101As we enter a new year, I thought it was worthwhile to go into the topic of product testing and how it has served the growth of...

Booth Mindset Walkthroughs

Catch the live replay of Sydney's interview with Lacey as they discuss the importance of planning, mindset shifts, and building out the ideal customer experience for your booth set up....

Visual Merchandising 101

“My advice for retailers who want to create Instagram-worthy merchandising is to always keep the customer in mind,” says Melissa Gonzalez, founder of The Lionesque Group. “It’s great to be...

Books, Podcasts + More

The books I read for business have been really imperative to shaping our growth and mindset at Vertical Ledge. Neither Andrey nor I went to school for business, and while...

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