The Lifecycle of Handicraft Makers
The Vertical: The Lifecycle of Handicraft Makers See the full episode of this week's The Vertical segment, here. What Many of you are working solo as handicraft makers. When working...
The Vertical
The Vertical: Setting up the right foundation
The Vertical: Setting up the right foundation for your small business with guest speaker Joe Kim Watch the full episode here. On this episode of the Vertical, we discuss the...
How To Find Your Local Engraver
Many of you have seen the engraving options for our Vertical Ledge stands. We love to see brands personalize their Aframe headers or Kiosk covers with their logo. Now, the...
The Power of Visual Merchandising
On this week's episode of The Vertical, we dive into the power of visual merchandising. See the full episode here. What: Visual merchandising is vital to running a business built...
Welcome to the Blog
Welcome to the Vertical Ledge blog where we strive to share what we have learned about running a small business, merchandising, and attracting the ideal customer. Whatever your needs may...
Etsy, Squarespace, and Shopify
This week’s episode of The Vertical is all about the benefits and downsides of different ecommerce platforms. Founder Sydney White dives into her personal experience with platforms Etsy, Squarespace, and...
Intro to The Vertical
Time travel back to 2019, with the birth of the never ending Tip Tuesday IG story series… A IG stories series where Founder, Sydney White would share the biggest setbacks...
Welcome to Our Youtube Channel
At Vertical Ledge, we do more than just sell displays. We are here to serve you in the best way we can. Our mission is to provide you with the...
F22 Is Here
The Fall 2022 collection has finally launched and we couldn’t be more excited to share all that we have in store for you. This is the biggest launch that Vertical...
Booth Flip with Maven Concrete Decor
There comes a point in your small business where merchandising needs to be elevated along with the growth of your business. Founder of Maven Concrete Decor Rachel came to us for...
Coffee Roasters Booth Transformation
Coffee Roasters Booth Transformation Watch us transform the coffee roasters Talking Crow booth here. Talking Crow is based out of Sultan, WA and specialize in brewing single origin specialty decaf coffee. Before:...
Porter Lee's Case Study
About the Brand Porter Lee's creates handmade reusable goods for your home. We caught up with founder Porshia Hendrix on how investing in Vertical Ledge displays has helped the trajectory...
Krayon Shop Case Study
Vertical Ledge customer Liz, came to us searching for a display that would elevate her brand. Liz is the founder of Krayonshop which specializes in handmade crafts for kids. Her...
WW: 102 Reels
What are reels good for? We’ve struggled with our small micro company coming off as a large corporation, thanks to our brand and positioning, which is great but also...
Perceived Value
1. WHAT WILL YOU LOSE OUT ON BY NOT HAVING A GOOD BOOTH DISPLAY Customers Why? They will pass your cluttered booth by with uninterested eyes Fix; Bring your booth...
Product Value
Check out the long-format video here So, why does perception matter to you, a small handmade artisan? The way you present yourself tells your story and shows the value of...
2/2 Reel Layout Linking: 10x10
Looking for the stands in THIS video layout? You’ll find quick adds here! Round Collection: Large Round Collection: Medium Round Collection: Small Mini Collection Bistro Table Trio
Market Booth Tips
Markets 101 Check out WHAT IS YOUR BOOTH MISSING? How to find markets in your area? Instagram is now a search engine, be sure to search things like...
Email list building while on Etsy
Did you know you might be leaving follow-up customers on the table with Etsy? Back in 2018, we added a link in our listings for 25% off your first purchase...
Product Testing 101
Product testing mindset 101As we enter a new year, I thought it was worthwhile to go into the topic of product testing and how it has served the growth of...