Lighting: Everything You Need to Know

Lighting is a crucial element in any display, whether it be a market booth, pop-up shop, or exhibition space. It can highlight your products, create a mood, and draw in...

Best Fit: Tote Bags

Tote bags are a popular and practical accessory that customers love to buy, and they make a great addition to any retail display. However, it's essential to showcase them in...

Best Practices for Windy Markets

Introduction When it comes to outdoor markets, vendors know that battling the elements can be a challenge. And when the wind starts to pick up, it can be a real...

Introducing S23

Vertical Ledge has officially launched the Spring 2023 product line. This collection is one full of elevated add-ons meant to upgrade existing displays. S23 is a product line that is...

Booth Layouts for a 5x5 Space

Are you struggling with limited space in your small 5x5 booth but still want to make an impact at your next trade show or craft fair? The solution is simple:...

Case Study: Retail Installation with Butter Home

At Vertical Ledge, we strive to help our customers make the most out of their spaces so that they can be successful. Whether you do weekend pop-ups or have a...

Visual Merchandising Your Space: A Guide for Small Businesses

Introduction At Vertical Ledge we know that visual merchandising is key to success for small businesses. With competition growing and corporate giants dominating the market, it can be tough to...

Shopify Apps We Love

Are you a small business owner trying to make the most out of your Shopify store? Don't worry, we know the struggle all too well. That's why we want to...

The Power of Pinterest: How Small Businesses Can Benefit and Grow from the Platform

Are you a small business owner in the handicraft industry struggling to stand out in the competitive world of e-commerce? With so many businesses vying for attention online, it can...

Best Fit: Beauty

Do you sell or make beauty products? Whether it’s natural cosmetics, or oil skincare products- we’ve compiled the ideal list of displays for you. You can stop all that research...

Best-Fit For: Eco-Home

Do you sell environmentally friendly home products? This blog post will cover our top product recommendations for eco-home products- from kitchen essentials to cleaning products- we’ve got you covered. If...

Additional Products to Protect Your Stands

At Vertical Ledge, we know that accidents happen. That's why our display stands are built for durability and long-term use - but even the best of us need a little...

Best Fit: Scrunchies

Are you stressed out due to the search for your product's perfect display? Worry no more - we have just what you need! Put all that research and hard work...

Are you working ON your business?

Have you heard of the phrase “work on your business, not in it”? What does that mean exactly and why should you shift your business mindset in that direction? In...

Best Fit: Stickers

Are you an independent artist or entrepreneur whose products could use a little pizzaz? Have you been searching for the right display without any progress? We're here to take the...

5x5 Booth Layout; Navigating a Small Space

It's always important to consider the structure of your booth at any craft show or event you attend. How can you maximize space and make sure everything is easily seen...

Would you do a wholesale show?

Ready to put your creative skills on display and take the plunge with a new business venture? Wholesale shows can be just what you need for success. They provide an...

Best Fit: Artists

Are you an artist looking for the perfect stand to display your work? Whether it’s at a craft fair, in your home studio, or even in a retail store –...

Best Fit: Candles

Are you feeling lost on what display to choose for YOUR business? With all the options out there- decision fatigue starts to set in REAL quick. It can be hard...

Booth Layouts

Have you been struggling to find the perfect booth layout that can showcase your products in a way customers love? Sometimes, it's hard figuring out how much floor and vertical...

Best Fit: Food

Are you feeling lost on what display to choose for YOUR business? With all the options out there- decision fatigue starts to set in REAL quick. It can be hard...

Best Fit: Clothing

Are you feeling lost on what display to choose for YOUR business? With all the options out there- decision fatigue starts to set in REAL quick. It can be hard...

Best Fit: Jewelry Niche

Are you feeling lost on what display to choose for YOUR business? With all the options out there- decision fatigue starts to set in REAL quick. It can be hard...

Best Fit: Pottery Niche

Are you feeling lost on what display to choose for YOUR business? With all the options out there- decision fatigue starts to set in REAL quick. It can be hard...

What is Wholesale?

What is Wholesale? Are you struggling to figure out how to grow your business as a maker? Or is your business growing too fast for you to keep up with?...

The Lifecycle of Handicraft Makers

The Vertical: The Lifecycle of Handicraft Makers See the full episode of this week's The Vertical segment, here. What Many of you are working solo as handicraft makers. When working...

The Vertical: Setting up the right foundation

The Vertical: Setting up the right foundation for your small business with guest speaker Joe Kim Watch the full episode here. On this episode of the Vertical, we discuss the...

How To Find Your Local Engraver

Many of you have seen the engraving options for our Vertical Ledge stands. We love to see brands personalize their Aframe headers or Kiosk covers with their logo. Now, the...

The Power of Visual Merchandising

On this week's episode of The Vertical, we dive into the power of visual merchandising. See the full episode here. What: Visual merchandising is vital to running a business built...

Welcome to the Blog

Welcome to the Vertical Ledge blog where we strive to share what we have learned about running a small business, merchandising, and attracting the ideal customer. Whatever your needs may...

Etsy, Squarespace, and Shopify

This week’s episode of The Vertical is all about the benefits and downsides of different ecommerce platforms. Founder Sydney White dives into her personal experience with platforms Etsy, Squarespace, and...

Intro to The Vertical

Time travel back to 2019, with the birth of the never ending Tip Tuesday IG story series… A IG stories series where Founder, Sydney White would share the biggest setbacks...

Welcome to Our Youtube Channel

At Vertical Ledge, we do more than just sell displays. We are here to serve you in the best way we can. Our mission is to provide you with the...

F22 Is Here

The Fall 2022 collection has finally launched and we couldn’t be more excited to share all that we have in store for you. This is the biggest launch that Vertical...

Booth Flip with Maven Concrete Decor

There comes a point in your small business where merchandising needs to be elevated along with the growth of your business. Founder of Maven Concrete Decor Rachel came to us for...

Coffee Roasters Booth Transformation

Coffee Roasters Booth Transformation Watch us transform the coffee roasters Talking Crow booth here. Talking Crow is based out of Sultan, WA and specialize in brewing single origin specialty decaf coffee. Before:...

Porter Lee's Case Study

About the Brand Porter Lee's creates handmade reusable goods for your home. We caught up with founder Porshia Hendrix on how investing in Vertical Ledge displays has helped the trajectory...

Krayon Shop Case Study

Vertical Ledge customer Liz, came to us searching for a display that would elevate her brand. Liz is the founder of Krayonshop which specializes in handmade crafts for kids. Her...

WW: 102 Reels

What are reels good for?   We’ve struggled with our small micro company coming off as a large corporation, thanks to our brand and positioning, which is great but also...

Perceived Value

1. WHAT WILL YOU LOSE OUT ON BY NOT HAVING A GOOD BOOTH DISPLAY Customers Why? They will pass your cluttered booth by with uninterested eyes Fix; Bring your booth...