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The Power of Pinterest: How Small Businesses Can Benefit and Grow from the Platform

Are you a small business owner in the handicraft industry struggling to stand out in the competitive world of e-commerce? With so many businesses vying for attention online, it can be overwhelming to compete against larger corporations with their lower prices and established customer base. 

That’s why we’re here!  Did you know that Pinterest is a powerful tool that can help you grow your website traffic and stand out from the crowd? In this blog post, we will explore the numerous benefits of Pinterest, including how it can help you effectively showcase your products, build brand awareness and loyalty, and gain valuable insights into your target audience. Whether you're a new business just starting out or an established brand looking to expand your online presence, Pinterest can be a game-changer for your business. So let's dive in and discover the endless possibilities of this powerful platform!

What is Pinterest? 

Pinterest isn't just a platform for personal use - it's also a powerful tool for small businesses looking to expand their online presence and reach new audiences.

Pinterest is a social media platform and search engine that allows users to discover, save and share ideas in the form of images, videos and links. At its core, Pinterest is all about inspiration and creativity, providing users with a visual playground to explore and curate their interests. From DIY projects and home decor to fashion and beauty, Pinterest is home to a vast array of content that can spark inspiration and help users discover new products and services. But Pinterest isn't just a platform for personal use - it's also a powerful tool for small businesses looking to expand their online presence and reach new audiences.

Pinterest offers a range of tools and features that can be used by small businesses to maximize their online presence and drive engagement with their audience. One of the most useful tools is Pinterest Analytics, which allows businesses to:

  • Track the performance of their pins and boards
  • Analyze their audience demographics, and identify trends and opportunities for growth. 

Businesses can also take advantage of Pinterest's advertising platform, which offers:

  • A range of ad formats, targeting options, and budgeting controls to help businesses reach their ideal customers and drive conversions.
  •  Additionally, Pinterest's Rich Pins feature enables businesses to include more information about their products, such as pricing, availability, and product descriptions, making it easier for customers to make purchasing decisions directly from Pinterest.

By leveraging these tools and features, small businesses can make the most of their Pinterest presence and use the platform to drive growth and success.

The Benefits of Pinterest for Small Businesses

Pinterest provides an incredible opportunity for businesses to connect with new audiences and expand their reach.

Did you know…

  • Pinterest has over 400 million active monthly users globally. (source: Pinterest)
  • 78% of Pinterest users say that content from brands on Pinterest is useful. (source: Pinterest)
  • 83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest. (source: Pinterest)
  • 87% of Pinners have purchased a product because of Pinterest. (source: Omnicore)
  • Pinterest is the second largest driver of traffic from social media networks to websites. (source: Shareaholic)
  • Pinterest users spend 29% more than non-Pinterest users when shopping online. (source: Omnicore)
  • 93% of Pinners use Pinterest to plan purchases. (source: Pinterest)
  • 55% of Pinners use Pinterest specifically to find products to buy. (source: eMarketer)

Pinterest offers a wealth of benefits for small businesses, from increased visibility and reach to powerful tools for showcasing products and driving traffic to your website. With over 450 million active users worldwide, Pinterest provides an incredible opportunity for businesses to connect with new audiences and expand their reach.

In fact, businesses on Pinterest can see an average increase of 20-30% in website traffic, making it a powerful tool for driving conversions and growing your customer base. Additionally, Pinterest's visually appealing platform makes it easy to showcase products and services in a way that captures your audience's attention and encourages engagement.

By using Pinterest's analytics tools, businesses can learn about their target audience and stay on top of industry trends, enabling them to make more informed decisions and adapt to changing market conditions. Ultimately, by leveraging the unique benefits of Pinterest, small businesses can:

  • Build brand awareness and loyalty
  • Attract new customers,
  • And drive growth and success in today's competitive e-commerce landscape.

How to Use Pinterest for Business

  • Create a business account and optimize your profile
  • Create boards that showcase your products or services
  • Utilize keywords and SEO to improve visibility
  • Engage with other users and communities to build relationships and gain followers


Don't miss out on the endless possibilities Pinterest can bring to your small business! With the competitive e-commerce market, it's crucial to find a way to stand out, and Pinterest provides just that. With the ability to showcase your products and services in a visually appealing way, you can attract new audiences and increase your reach. Not only that, but Pinterest also drives traffic to your website, giving you a higher chance of converting leads into sales.

From learning about your target audience to staying on top of industry trends, Pinterest is a game-changer for small businesses looking to optimize their online presence. Start utilizing the unique benefits of Pinterest today, and watch your business soar!

If you don’t know where to start, check out these resources…

Have you had a good experience with Pinterest? If so, share your story down below!

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