This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

AfterPay + Klarna Pay Installments Now Available

🌎 Worldwide Shipping Available 🌎


The Vertical

Here at The Vertical, we're dedicated to giving you an inside look at what it takes to curate a successful pop-up business.

Whether you're just starting out or looking to take your pop-up business to the next level, The Vertical is the place to be.

Markets 101: The Basics

It is time to think about markets, you know the flea markets, the farmer’s markets, market events that are small and the events that are big. In this blog post,...

Pinterest 101

Back again this week talking all things Pinterest. This can be an overwhelming topic to get started with so I am going to provide just 5 simple tips to get...

Transitioning from Etsy

Are you thinking about moving away from Etsy? Well, we thought about it for about 3 months before we took one huge step in the right direction. This post will...

The Vertical Introduction

Meet the VERTICAL: an artisan-inspired blog to help bring awareness to how you show up for your audience. Being an artisan can mean so many things. It can be a...

Collabs 101

Growing up, did you ever wonder how cool it would be if all your favorite characters for your shows came together into one show? Or what if all your #1...

Meet the Makers

If you haven’t gotten a chance to meet Vertical Ledge- here is your semi-formal introduction. Sydney & Andrey White the dynamic duo of home remodels, business ventures, corgi owners, best...

I love the way you talk about the science behind visuals and give helpful tips to people who can’t invest just yet. It’s all so so good and I cannot WAIT to have my Vertical set up for markets. I wish I could put into words how much I love your company and brand!

Beountiful Candle Co Handicraft Artisan

Discover The Vertical Fan Favorites



Guides for figuring out what displays will fit your needs

Tagged photos from our community

Our Feed; filled with hilarious "tell me I'm wrong" series, carousel guides and product launch sneak peeks


From Booth Flips, to best FIT products for each niche, to business basics and more.

The Vertical Blog is a place for all your small business needs.


No more products available for purchase

Your cart is currently empty.