Introducing
Here at The Vertical, we're dedicated to giving you an inside look at what it takes to curate a successful pop-up business.
Whether you're just starting out or looking to take your pop-up business to the next level, The Vertical is the place to be.
"Good merchandising inspires emotion. Emotion stirs impulse. Impulse triggers purchase." These words by Angela Ahrendts, former senior VP of retail at Apple, beautifully sum up the crucial role of merchandising...
The retail landscape, particularly for micro boutiques, often feels like an ever-changing puzzle to solve. One of the keys to deciphering this puzzle is understanding that "People don’t buy for...
The holiday season can be both a lucrative and challenging time for Direct-to-Consumer (DTC) brands. The marketplace is saturated, and standing out becomes an intricate dance of marketing and sales...
At Vertical Ledge, our mission is to empower small business owners and makers by providing them with versatile and visually stunning display stand solutions. We understand the importance of creating...
Introducing Jenn Lazar from Citizen Ruth Throughout this case study, we explore the transformative impact of Vertical Ledge displays on Citizen Ruth's market booth experience, shedding light on the strategies,...
Visual merchandising is a powerful tool that can transform your handicrafts into captivating works of art and elevate the shopping experience for your customers. As a maker or artisan, it's...
As Amazon's Prime Day inches closer, the air is thick with anticipation and the promise of big savings on all your favorite items. Known as a massive shopping event, it...
At Clever Fox Rum, their business revolves around offering an exceptional product: ultra-premium, all-natural craft rum made in San Diego. As co-founders and big fans of craft rum, Nisse and...
Our booth design is more than just a physical space; it's an opportunity to captivate visitors, convey your brand's identity, and tell a compelling story. In the world of makers...
Meet Chelsa Davis, the passionate founder of Ao Organics Hawai‘i, a brand that reflects her love for the ocean and the land. As a Native Hawaiian woman, Chelsa's upbringing instilled...
Delivering exceptional customer service is the cornerstone of success for market vendors. In the bustling world of markets, where vendors showcase their unique products and vie for attention, it is...
As a market vendor, one of the crucial factors that can greatly impact your success is being prepared for various weather conditions. Whether it's a scorching hot day, a sudden...
Preparing for a market event as a vendor requires careful planning and efficient packing, especially when it comes to loading and organizing your car. The process of packing up your...
Preparing for a market as a vendor can be an exciting but busy time. To ensure a successful and stress-free experience, it's essential to have all the necessary items and...
Are you a passionate maker or small business owner who eagerly sets up shop at weekend markets and events, showcasing your unique handmade goods? Standing out in a bustling market...
Welcome to the exciting world of pop-ups and market booths! These temporary spaces have become a hot trend for businesses of all sizes to showcase their products, connect with customers,...
In today's bustling DIY culture, having the ability to create unique displays and fixtures for pop-up events or boutique stores is a game-changer. Vertical Ledge understands the needs of individuals...
The pop-up industry has been gaining popularity in recent years, with the global pop-up market projected to reach $80 billion by 2025. Pop-up shops offer a unique opportunity for makers,...
Have you ever dreamed of owning your own retail space but can't justify the cost? Or maybe you're a small business owner looking for a new way to reach customers...
At Vertical Ledge, we understand the unique requirements of fiber art businesses and offer a diverse range of display solutions tailored to enhance your brand's presentation and setup. When it...
10 x 10 Booth Layout Walkthrough
Clay Earring and Cement Good Booth Flip + Transformation
FREE Visual Merchandising Course by Vertical Ledge
Best Examples of Vertical Ledge at Markets by Artisans
Vertical Ledge Examples at our Studio
Tips and Tricks by Vertical Ledge
Guides for figuring out what displays will fit your needs
Tagged photos from our community
Our Feed; filled with hilarious "tell me I'm wrong" series, carousel guides and product launch sneak peeks
From Booth Flips, to best FIT products for each niche, to business basics and more.
The Vertical Blog is a place for all your small business needs.
