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Lighting: Everything You Need to Know

Lighting is a crucial element in any display, whether it be a market booth, pop-up shop, or exhibition space. It can highlight your products, create a mood, and draw in customers. At Vertical Ledge, we understand the importance of lighting in your displays, which is why we've introduced a new lighting add-on that can be incorporated into our displays. In this blog post, we'll dive into the top three features of our lighting add-on, as well as provide tips and tricks for incorporating lighting into your displays to create a more dynamic and eye-catching presentation.

Top Three Features of Vertical Ledge’s New Lighting Add-On

Our all-new lighting add-on, Hue, is the perfect lighting solution for your display. Hue is:

  • Portable and lightweight
  • Easy to install with a stick-on option
  • Has three adjustable light settings for cooler to warm tones

Incorporating Vertical Ledge’s New Lighting Add-On into Your Displays

Lighting is one of the most simple ways to instantly raise your product's perceived value

Lighting is one of the most simple ways to instantly raise your product's perceived value. We all know the struggle of visual merchandising your products to look attractive on the shelf- the HUE is an instant solution.

  • When using the HUE light add-on from Vertical Ledge, it's important to consider the mood and atmosphere you want to create. The HUE lights come with three light settings, allowing you to create a variety of different vibes in your display. 
  • Use the lights to highlight specific products or areas. For example, if you have a new product that you want to draw attention to, placing a light above it can help it stand out among the rest of your display. 
  • Experiment with different placements, such as attaching lights under a shelf, on top of the shelf, or above products, to see which configuration works best for your display

Check out this video for some inspiration…

Lighting Considerations

Some things to consider about the Hue light:

  • Hue is a plug-in light
  • Hue has a battery life of 6-8 hours and is chargeable
  • The Hue comes in one color/finish

In Summary

Incorporating proper lighting into your market booth, pop-up, or exhibition display is crucial for creating a visually engaging and memorable experience for potential customers. By using Vertical Ledge's HUE light add-on, you can easily adjust the mood and atmosphere of your display, highlight specific products or areas, and add perceived value to your products. Remember to consider the overall design of your display and think about the story you want to tell. With these tips and tricks, you'll be able to create a display that not only attracts attention but also helps to increase sales and leave a lasting impression on your customers.

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