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Visual Merchandising Your Space: A Guide for Small Businesses


At Vertical Ledge we know that visual merchandising is key to success for small businesses. With competition growing and corporate giants dominating the market, it can be tough to stay ahead of the game. That's why visual merchandising is more important than ever before. Not only does it provide an opportunity for small businesses to be creative, but it also allows them to effectively display their products. With elements like color schemes, branded props, and fonts, visual merchandising can elevate your brand presence and help you stand out in a crowded marketplace. As longtime advocates of visual merchandising, we're excited to share with you our downloadable guide that can help take your online store to the next level.

We want YOU to be successful in merchandising your products- that’s why we have created a Visual Merchandising Guide just for you. If you don’t know where to start or you want some inspiration- this is the guide for you.

What is visual merchandising?

When you visual merchandise, you are displaying your products in a way that makes them appealing to your ideal customer. You want the customer to engage with your products and you can create that engagement by merchandising the product to attract the senses. The customer should be able to interact with the product by wanting to touch, pick up, smell, and use it.

Remember that the average person's attention span is 8 seconds or less- so that's how much time you have to draw in your customer. The better your product looks in the space- the more likely you are to sell it. 90% of the information sent to the brain is visual and 65% of people are visual learners- so the way your product looks instantly makes an impact on the viewer. 

How does this guide help you?

This guide is a helpful tool for your small business to get inspired when bringing your brand to life in a physical space. The guide covers visual merchandising elements like lighting, signs, color schemes, product placement, and more. Whether you do pop-ups or have a permanent retail space- this guide will give you a framework for what to include in a branded space.

Resources for small businesses can be very limited- especially in the handicraft community, so we want to give you as much information on merchandising as we can. 

Key takeaways from the guide

Some key point highlighted in the guide are:

  • Using lighting to elevate the customer experience
  • Incorporating texture into displays to highlight the product
  • Having focal points for core products

This short guide includes a checklist for you to track where you are in your visual merchandising journey.


We hope this guide is helpful for you and encourages you to download and share it with other small business owners. You can take charge in your own success and grow your brand awareness through thought-out visual merchandising practices and we are excited to see where you go.

Download Guide

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