What is Wholesale?

What is Wholesale? Are you struggling to figure out how to grow your business as a maker? Or is your business growing too fast for you to keep up with?...

The Lifecycle of Handicraft Makers

The Vertical: The Lifecycle of Handicraft Makers See the full episode of this week's The Vertical segment, here. What Many of you are working solo as handicraft makers. When working...

The Vertical: Setting up the right foundation

The Vertical: Setting up the right foundation for your small business with guest speaker Joe Kim Watch the full episode here. On this episode of the Vertical, we discuss the...

The Power of Visual Merchandising

On this week's episode of The Vertical, we dive into the power of visual merchandising. See the full episode here. What: Visual merchandising is vital to running a business built...

Welcome to the Blog

Welcome to the Vertical Ledge blog where we strive to share what we have learned about running a small business, merchandising, and attracting the ideal customer. Whatever your needs may...

Etsy, Squarespace, and Shopify

This week’s episode of The Vertical is all about the benefits and downsides of different ecommerce platforms. Founder Sydney White dives into her personal experience with platforms Etsy, Squarespace, and...

Intro to The Vertical

Time travel back to 2019, with the birth of the never ending Tip Tuesday IG story series… A IG stories series where Founder, Sydney White would share the biggest setbacks...

Booth Flip with Maven Concrete Decor

There comes a point in your small business where merchandising needs to be elevated along with the growth of your business. Founder of Maven Concrete Decor Rachel came to us for...

Coffee Roasters Booth Transformation

Coffee Roasters Booth Transformation Watch us transform the coffee roasters Talking Crow booth here. Talking Crow is based out of Sultan, WA and specialize in brewing single origin specialty decaf coffee. Before:...

Porter Lee's Case Study

About the Brand Porter Lee's creates handmade reusable goods for your home. We caught up with founder Porshia Hendrix on how investing in Vertical Ledge displays has helped the trajectory...

Krayon Shop Case Study

Vertical Ledge customer Liz, came to us searching for a display that would elevate her brand. Liz is the founder of Krayonshop which specializes in handmade crafts for kids. Her...

Perceived Value

1. WHAT WILL YOU LOSE OUT ON BY NOT HAVING A GOOD BOOTH DISPLAY Customers Why? They will pass your cluttered booth by with uninterested eyes Fix; Bring your booth...

Email list building while on Etsy

Did you know you might be leaving follow-up customers on the table with Etsy? Back in 2018, we added a link in our listings for 25% off your first purchase...

Product Testing 101

Product testing mindset 101As we enter a new year, I thought it was worthwhile to go into the topic of product testing and how it has served the growth of...

Booth Mindset Walkthroughs

Catch the live replay of Sydney's interview with Lacey as they discuss the importance of planning, mindset shifts, and building out the ideal customer experience for your booth set up....

A Personal Fight Against the 24/7 Work Grind...

This is a follow-up to the reel and about 4 months of personal and spiritual growth work that I’ve been really focused on and something that has been heavy on...

Visual Merchandising 101

“My advice for retailers who want to create Instagram-worthy merchandising is to always keep the customer in mind,” says Melissa Gonzalez, founder of The Lionesque Group. “It’s great to be...

Books, Podcasts + More

The books I read for business have been really imperative to shaping our growth and mindset at Vertical Ledge. Neither Andrey nor I went to school for business, and while...

How's Your Customer Experience?

This week’s Wellness Wednesday focused on “The Gold Standard; Giving Your Customer What They Didn’t Know They Needed” by Colin Cowie. Small Business worksheet Colin is the real deal when...

Business Ownership Mindset

Consumer mindset VS Business Ownership mindset? Consumer mind is focused on: Buying, getting, receiving Finding deals, comparing products, and getting value from their dollar Being responsible about where their money...