Coffee Roasters Booth Transformation
Before: Pain Points
- The main struggle for Talking Crow is not being able to display their full variety of products on the tables. They usually can only display one of each specialty brew.
- They need the tables to store bins of product underneath.
- The wash station is required when serving coffee but takes away from the booth display.
- The busy table cloths take away from the clean brand image of Talking Crow.
- The combine texture of the black tablecloths, the burlap, the plaid, and the white makes for a busy looking booth.
- The busy feel of the tables takes away from the perceived value of the product.
After: Booth Flip
- The CART used as a serving station is inviting while still having room to display product.
- The AFRAME is great for displaying a variety of product and providing additional storage.
- The Pedestals make for a great check-out station while providing storage for the required wash-station.
- The combination of displays creates an inviting booth that allows for people to walk in instead of just walking up to tables.
- Replacing tables with displays creates a flow of movement in the booth.
- Optimizing booth space with displays allows for product to be showcased to its full potential.
- People are more likely to come up to a booth that looks clean and polished because the perceived value of the product is elevated.
- Having a walk-through booth creates a more shop-friendly environment that is interactive.
Check out reactions here.
- “This is awesome. Love the tips you’re giving. Makes me think about how to improve my own setup! Thank you”
- “What an awesome transformation!”
- “beautiful and like you said though it shouldn’t it does make a difference in the consumers eye/mind. I would be running to this booth to buy what they have.”