Welcome to the Vertical Ledge blog where we strive to share what we have learned about running a small business, merchandising, and attracting the ideal customer. Whatever your needs may be in running your business, our goal is to provide you with all the resources we wish we had. The goal is to serve our audience through education that has proved effective for us. Here are some posts to get you started:

• Perceived Value
• Product Value
• Merchandising 101

Another way we LOVE to connect with our audience is through personal testimonials. We have had many customers share their experience after transforming their merchandising with a Vertical Ledge stand. We like to highlight how far a business can go after making an investment into a display that will make their products shine. 

The makers’ community is often an underserved one and we want to change that. It’s not just about us connecting with our audience, it’s to connect all of you together in your shared struggles and successes. The blog is the space we bring those stories to the forefront in hopes of encouraging you on your business journey.

• Coffee Roasters transformation
• Booth flip with Maven Concrete Decor
• Krayon Shop Case Study

Vertical Ledge has recently relaunched the Wellness Wednesday segment in podcast form with the goal of connecting to our audience. Please join us on Youtube live Wednesdays at 2pm as we dive into various topics relating to our business journey. 

• Intro to the Vertical
• Etsy, Squarespace, and Shopify