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Intro to The Vertical

Time travel back to 2019, with the birth of the never ending Tip Tuesday IG story series… A IG stories series where Founder, Sydney White would share the biggest setbacks and pivots with small business ownership.

Fast forward to Spring of 2021, and Sydney launched Wellness Wednesdays. Wellness Wednesdays used to be hosted on Instagram live and is now being transitioned onto Youtube.

Insert THE VERTICAL. An upward focused show hosted each week on Youtube Live, and of course it will be saved to a playlist.

The purpose of this segment is to connect with our audience in a meaningful way and hopefully provide a unique and entertaining perspective for small-micro business owners and aspiring entrepreneurs. We’re excited to bring back this segment and share all the things we’ve learned and are continuing to learn about. This is not just about education, it’s about making connections from our personal lives to the business. 

The Vertical will be hosted by founder Sydney White and co-hosted by Olya Yarmosyuk. This podcast style segment will focus on transparent conversations about small business ownership. We have so many topics lined up for you and look forward to hearing from you about your experiences running a small business.

Whether you’ve been with us since Tip Tuesday, joined in during Wellness Wednesday or are just discovering Vertical Ledge, we want you to see that we’re a company that cares about more than just selling a product. Even if you never buy a Vertical Ledge stand, we hope that our story and mission impacts you positively. More than anything, we want to see you thrive. 

Catch you at 2 PM PST each Wednesday, starting September 21st as we dive into the transition from Etsy to Squarespace to Shopify- a whole 4 year learning curve of pivots, failures, and pure determination.

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