About the Brand

Porter Lee's creates handmade reusable goods for your home. We caught up with founder Porshia Hendrix on how investing in Vertical Ledge displays has helped the trajectory of her business.

The Results

Porter Lee's has several Vertical Ledge displays in their new set up:

• Aframe
• DCXL with acrylic boxes
• Cart
• Bistro Table

Porshia shared that since upgrading her booth and finding the right aesthetic for her brand, business has never been better. Not only has her new booth set up increased foot traffic, it has also opened doors for new opportunities. She shared several clear outcomes after using her new displays.

• Compliments from customers and vendors on the professional set up
• Great customer feedback on the displays- the VL displays allow them to see more options clearly
• The set up has also allowed for deeper connections to be made with customers

Nobody wants to just pass by Porter Lee's market booth now because the elevated look invites conversation. Porshia pointed out that she feels incredibly confident in her set up and that her investment has paid off in bringing in customer engagement and sales.

• Customers are now more likely to buy more than just one item which has resulted in higher priced sales

“We had a great comparison between the June Night Market and the July Night Market. We had the virtually the same location both months with a 32% sales increase!! The only difference was our displays."

• Porter Lee's now has higher acceptance rate into more of the big and well-known markets

It may feel daunting to take the leap and invest into displays for your business, but the outcome is well worth it. Porshia has gained confidence in how she is displaying her products which shines through in her business. 

“Feels like we are putting our best foot forward.”