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Introducing

The Vertical

Here at The Vertical, we're dedicated to giving you an inside look at what it takes to curate a successful pop-up business.

Whether you're just starting out or looking to take your pop-up business to the next level, The Vertical is the place to be.

Marketing

Pinterest 101

What can Pinterest offer your business? You may think that Pinterest is where you go to find ideas and inspiration but it can also be a tool to drive traffic...

Stand out and be remembered.

Stand out and be remembered. Tips on how to merchandise your items and make sure you stand out at market events! Make sure that regular customers easily find their way...

Etsy Key Word Search

Turn Etsy Keywords into Pinterest Hashtag Goldmines Why is it important to look into your key words? Your customers are in your key words! How are your customers find you?...

Email List Building 101

Why Email Lists? And where do I even begin?   Well, you know this by now: Email lists are important for about every reason in your small business. Vertical Ledge...

Thusfar with TAILWIND

What is tailwind? A desktop app that allows you to automate your Pinterest, Instagram and Facebook posts. BUT it doesn’t just automate for you, check out the list below to...

Holiday Collab Campaigns

Holiday Collaborations, Are You Planning Ahead? Sydney here and I am just going to jump right in. This blog post is inspired by all our recent collabs. It has come...

Illustrations: Up Your Branding With Them

Meet Brittney from Glass Goat Candles, and an illustrator with some amazing skills. Brittney is our expert in all things illustrations and has put together some very fun graphics for...

Branding Your Business Forward

  Another fun featured blog post with Lauren Santiago a Graphic Designer from Tortoise Designs, inspired calligraphy, paper goods, & bespoke wedding designs all in beautiful earthy tones. In this...

Branding 101

Photo by Karina Richarsom Who knows the importance of branding? If you own a small business or any business at all, your branding is the one main aspects that draws...

Markets 101: The Basics

It is time to think about markets, you know the flea markets, the farmer’s markets, market events that are small and the events that are big. In this blog post,...

Pinterest 101

Back again this week talking all things Pinterest. This can be an overwhelming topic to get started with so I am going to provide just 5 simple tips to get...

Transitioning from Etsy

Are you thinking about moving away from Etsy? Well, we thought about it for about 3 months before we took one huge step in the right direction. This post will...

Collabs 101

Growing up, did you ever wonder how cool it would be if all your favorite characters for your shows came together into one show? Or what if all your #1...

I love the way you talk about the science behind visuals and give helpful tips to people who can’t invest just yet. It’s all so so good and I cannot WAIT to have my Vertical set up for markets. I wish I could put into words how much I love your company and brand!

Beountiful Candle Co Handicraft Artisan

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Youtube

Instagram

Guides for figuring out what displays will fit your needs

Tagged photos from our community

Our Feed; filled with hilarious "tell me I'm wrong" series, carousel guides and product launch sneak peeks

Blog

From Booth Flips, to best FIT products for each niche, to business basics and more.

The Vertical Blog is a place for all your small business needs.

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