Another fun featured blog post with Lauren Santiago a Graphic Designer from Tortoise Designs, inspired calligraphy, paper goods, & bespoke wedding designs all in beautiful earthy tones. In this post, Lauren keeps things short and simple because less truly is more especially when it comes to all things branding. Answering 4 basic questions concerning brand and this odd time we’re all in, Lauren gives us her advice.

What is a brand aesthetic? 

Your brand aesthetic is not only your brand, logo, fonts, etc; its everything! It’s how your content flows, your mission statement, your business’ personality, all of the above. Having branded content is super important. It’s not enough to have a pretty logo, which yes that is also a must-have, but having a consistent brand gives your business a voice.

Does it really matter if all my fonts are different? 

Font selection if very important to showcase the image of your brand. Vogue wouldn’t be Vogue if they used the Comic Sans font. Creating a look and design will help you keep your brand consistent. When it comes to sharing it on social media you’ll know exactly how to post and what to post. This creates your aesthetic.

How do stationery items like thank you cards help my business? 

Thank you cards and physical stationery shows that you took that extra step to make a personal thank you for every exchange/purchase.

What is the 1 thing you can do with your business during COVID-19?

Now that we have all of this time, we can finally freshen up our branding and do that much-deserved research, refresh and set your tone for the rest of the year, cause there still is the REST of the year ahead of us!

I hope you enjoyed the short snippet from one of our partners and can’t wait to see who will get her giveaway prize for a free 2-hour branding session and customizable thank you cards.

Till next time friends,

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Sydney