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Introducing

The Vertical

Here at The Vertical, we're dedicated to giving you an inside look at what it takes to curate a successful pop-up business.

Whether you're just starting out or looking to take your pop-up business to the next level, The Vertical is the place to be.

User Experience

Booth Layouts

Have you been struggling to find the perfect booth layout that can showcase your products in a way customers love? Sometimes, it's hard figuring out how much floor and vertical...

Best Fit: Food

Are you feeling lost on what display to choose for YOUR business? With all the options out there- decision fatigue starts to set in REAL quick. It can be hard...

Best Fit: Clothing

Are you feeling lost on what display to choose for YOUR business? With all the options out there- decision fatigue starts to set in REAL quick. It can be hard...

Best Fit: Pottery Niche

Are you feeling lost on what display to choose for YOUR business? With all the options out there- decision fatigue starts to set in REAL quick. It can be hard...

The Lifecycle of Handicraft Makers

The Vertical: The Lifecycle of Handicraft Makers See the full episode of this week's The Vertical segment, here. What Many of you are working solo as handicraft makers. When working...

How To Find Your Local Engraver

Many of you have seen the engraving options for our Vertical Ledge stands. We love to see brands personalize their Aframe headers or Kiosk covers with their logo. Now, the...

The Power of Visual Merchandising

On this week's episode of The Vertical, we dive into the power of visual merchandising. See the full episode here. What: Visual merchandising is vital to running a business built...

Etsy, Squarespace, and Shopify

This week’s episode of The Vertical is all about the benefits and downsides of different ecommerce platforms. Founder Sydney White dives into her personal experience with platforms Etsy, Squarespace, and...

Welcome to Our Youtube Channel

At Vertical Ledge, we do more than just sell displays. We are here to serve you in the best way we can. Our mission is to provide you with the...

F22 Is Here

The Fall 2022 collection has finally launched and we couldn’t be more excited to share all that we have in store for you. This is the biggest launch that Vertical...

Booth Flip with Maven Concrete Decor

There comes a point in your small business where merchandising needs to be elevated along with the growth of your business. Founder of Maven Concrete Decor Rachel came to us for...

Coffee Roasters Booth Transformation

Coffee Roasters Booth Transformation Watch us transform the coffee roasters Talking Crow booth here. Talking Crow is based out of Sultan, WA and specialize in brewing single origin specialty decaf coffee. Before:...

Porter Lee's Case Study

About the Brand Porter Lee's creates handmade reusable goods for your home. We caught up with founder Porshia Hendrix on how investing in Vertical Ledge displays has helped the trajectory...

Booth Mindset Walkthroughs

Catch the live replay of Sydney's interview with Lacey as they discuss the importance of planning, mindset shifts, and building out the ideal customer experience for your booth set up....

How's Your Customer Experience?

This week’s Wellness Wednesday focused on “The Gold Standard; Giving Your Customer What They Didn’t Know They Needed” by Colin Cowie. Small Business worksheet Colin is the real deal when...

Experience your booth as a customer.

Displaying small products, such as delicate jewelry, pins, rings, earrings or necklaces is a real challenge. It might seem that there is nothing easier because all the goods fit in...

I love the way you talk about the science behind visuals and give helpful tips to people who can’t invest just yet. It’s all so so good and I cannot WAIT to have my Vertical set up for markets. I wish I could put into words how much I love your company and brand!

Beountiful Candle Co Handicraft Artisan

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Youtube

Instagram

Guides for figuring out what displays will fit your needs

Tagged photos from our community

Our Feed; filled with hilarious "tell me I'm wrong" series, carousel guides and product launch sneak peeks

Blog

From Booth Flips, to best FIT products for each niche, to business basics and more.

The Vertical Blog is a place for all your small business needs.

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