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Introducing

The Vertical

Here at The Vertical, we're dedicated to giving you an inside look at what it takes to curate a successful pop-up business.

Whether you're just starting out or looking to take your pop-up business to the next level, The Vertical is the place to be.

User Experience

The Art of Visual Merchandising

Visual merchandising is a powerful tool that can transform your handicrafts into captivating works of art and elevate the shopping experience for your customers. As a maker or artisan, it's...

Creating a Custom Display with Clever Fox Rum

At Clever Fox Rum, their business revolves around offering an exceptional product: ultra-premium, all-natural craft rum made in San Diego. As co-founders and big fans of craft rum, Nisse and...

10 Ways to Make Your Pop-up Stand Out

Welcome to the exciting world of pop-ups and market booths! These temporary spaces have become a hot trend for businesses of all sizes to showcase their products, connect with customers,...

10 Ways to Make Your Pop-Up the Best

Have you ever dreamed of owning your own retail space but can't justify the cost? Or maybe you're a small business owner looking for a new way to reach customers...

Utilizing Vertical Space

Vertical height is more than just a measurement of distance from floor to ceiling; it's a powerful tool that can be leveraged to enhance the impact of a retail space...

5 Ways To Elevate Your Pop-Up

Pop-up shops and markets are the perfect opportunities for small businesses and handmade artisans and vendors to showcase their products and connect with customers. However, with so many competitors around,...

Best Fit: Tote Bags

Tote bags are a popular and practical accessory that customers love to buy, and they make a great addition to any retail display. However, it's essential to showcase them in...

Introducing S23

Vertical Ledge has officially launched the Spring 2023 product line. This collection is one full of elevated add-ons meant to upgrade existing displays. S23 is a product line that is...

Shopify Apps We Love

Are you a small business owner trying to make the most out of your Shopify store? Don't worry, we know the struggle all too well. That's why we want to...

Best Fit: Scrunchies

Are you stressed out due to the search for your product's perfect display? Worry no more - we have just what you need! Put all that research and hard work...

Best Fit: Stickers

Are you an independent artist or entrepreneur whose products could use a little pizzaz? Have you been searching for the right display without any progress? We're here to take the...

Would you do a wholesale show?

Ready to put your creative skills on display and take the plunge with a new business venture? Wholesale shows can be just what you need for success. They provide an...

Best Fit: Artists

Are you an artist looking for the perfect stand to display your work? Whether it’s at a craft fair, in your home studio, or even in a retail store –...

Best Fit: Candles

Are you feeling lost on what display to choose for YOUR business? With all the options out there- decision fatigue starts to set in REAL quick. It can be hard...

I love the way you talk about the science behind visuals and give helpful tips to people who can’t invest just yet. It’s all so so good and I cannot WAIT to have my Vertical set up for markets. I wish I could put into words how much I love your company and brand!

Beountiful Candle Co Handicraft Artisan

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Guides for figuring out what displays will fit your needs

Tagged photos from our community

Our Feed; filled with hilarious "tell me I'm wrong" series, carousel guides and product launch sneak peeks

Blog

From Booth Flips, to best FIT products for each niche, to business basics and more.

The Vertical Blog is a place for all your small business needs.

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