Displaying small products, such as delicate jewelry, pins, rings, earrings or necklaces is a real challenge. It might seem that there is nothing easier because all the goods fit in a suitcase and it is enough to spread them on the table. However, these are usually very valuable products, requiring a well-thought-out setting that will enhance their subtle beauty. But how do you do this at a fair that is crowded with people? How to ensure your brand visibility if there are many other stands at the fair? Here are some ways to make your stand look like a professional minimalist boutique and stand out from the hustle and bustle of the fair.
Look at your booth from the customer side.
Bring the products closer to the eyes of passing customers. Use a table or counter that has a top height of 90 cm (around 35”). Thanks to this, customers will not have to bend down to see and touch your products.
Maintain eye contact with the client. Do not sit at a table or counter in a low chair. Stand in front of the stand or behind the tabletop to be able to talk freely with passing customers and advise them on the choice. Sit on a barstool to rest your legs, but keep your body straight at the same time.
Arrange the space of your stand not only horizontally but also vertically. Take care of cascading exposure. Place folding displays for necklaces, earrings, and rings on the countertop. This way, your products will be in the line of sight of your customers walking down the aisles and will more easily attract them to your stand. The neutral background of the display stand will stand out from the surrounding chaos and allow customers to focus on your product.
Less is more!
You don't have to fill every inch of your stand with products. Minimalist display and spaces between products will allow customers to focus on a small product. Display only one item by type or size, hide the rest of your inventory in neat boxes on the back of the booth and replenish goods as needed.
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