Books, Podcasts + More

The books I read for business have been really imperative to shaping our growth and mindset at Vertical Ledge. Neither Andrey nor I went to school for business, and while...

How's Your Customer Experience?

This week’s Wellness Wednesday focused on “The Gold Standard; Giving Your Customer What They Didn’t Know They Needed” by Colin Cowie. Small Business worksheet Colin is the real deal when...

Perceived Value: What are you telling your customers?

Be sure to catch the replay on IG TV here! What should you be asking yourself about your marketing? Perceived value all starts with the story you are telling your...

Business Ownership Mindset

Consumer mindset VS Business Ownership mindset? Consumer mind is focused on: Buying, getting, receiving Finding deals, comparing products, and getting value from their dollar Being responsible about where their money...

#20: Email Foundation Building

Dear future self, I am starting my email list foundations so when it is time, I can start to build upon this strong foundation. I will honor the stage of...

Market Booth Set Up + Tips

Are you stuck with your market booth? Sydney, owner and founder of Vertical Ledge, has set out to help you with your market booth set up. What are the main...

#15 Monthly Marketing Plan

If you simply plan on seeing what happens, you will always succeed at seeing what happens because something is garuenteed to happen” -Eric Ries  Monthly Marking Plan Do you feel...

#14 Lifestyle Selling

What is lifestyle selling? At its core, it is storytelling at its finest. Lifestyle selling is when a brand evokes connection, and emotions to a product by showcasing the quality...

What to say in your IG stories?

As I have grown Vertical Ledge, I always wanted to show up online for the community development side of the business. Little did I know that stepping into an uncomfortable...

Time Management 101: How to be more intentional + limit stress

We’ve all been there, running around like wild chickens trying to keep up or figure out what to do next. Truth be told, I don’t always know what I am...

IG Reels + Guides to Grow your following

We’ll break down what IG Reels and Guides are, go into why they are features to help YOU grown, and how you can get started.   What are IG Reels?...

Branding Your Handmade Business

  What is a brand? Overall experience a customer undergoes when interacting with a business as a shopper, customer, social media follower, or mere passerby Typically comprised of a name,...

Brand Partnerships for Handmade Businesses

  Hello business owner, NOT INFLUENCER. I say this because it seems like there is a LOT of information out there for influencers to work with brands, but what about...

The Value of Branding & Product Photography in Your Business

Karina Richardson Photography   Q&A with Karina Richardson Photography Increase sales, limit returns, and improve your brand identity - all without saying a word.   Q: How will professional product...

Pinterest 101

What can Pinterest offer your business? You may think that Pinterest is where you go to find ideas and inspiration but it can also be a tool to drive traffic...

Stand out and be remembered.

Stand out and be remembered. Tips on how to merchandise your items and make sure you stand out at market events! Make sure that regular customers easily find their way...

Experience your booth as a customer.

Displaying small products, such as delicate jewelry, pins, rings, earrings or necklaces is a real challenge. It might seem that there is nothing easier because all the goods fit in...

Transitioning From Etsy: Is it time?

Transitioning From Etsy: Is it time? This is the question we ask ourselves at the end of each quarter to make sure we do not miss on the opportunity to...

Etsy Key Word Search

Turn Etsy Keywords into Pinterest Hashtag Goldmines Why is it important to look into your key words? Your customers are in your key words! How are your customers find you?...

Mental Wellness for Entrepreneurs

Time to get back on track Fall is the best time to start new routines and habits- As a health coach, I know just how detrimental a bad routine filled...