Introducing
Here at The Vertical, we're dedicated to giving you an inside look at what it takes to curate a successful pop-up business.
Whether you're just starting out or looking to take your pop-up business to the next level, The Vertical is the place to be.
Revolutionizing Shoe Display: Vertical Ledge Meets Nafari Moda In the world of fashion and retail, showcasing products in an innovative and attractive manner is crucial for capturing customer interest. This...
Vertical Ledge set out to test how different colored acoustic panels can make brands stand out at any event. Sophia from The Willow Tree Co said: It was the BEST thing...
Vertical Ledge is thrilled to unveil the RACK 3.0 as part of its Spring 2024 collection. Building on the success of the RACK 2.0, this latest iteration is a 2-part...
Vertical Ledge, renowned for their innovative and sustainable display solutions, is excited to announce a new addition to their product line: a compact version of the popular CARRELLO cart. This...
Revolutionizing Retail Displays: A Ballet of Form and Function Sydney White, the visionary founder of Vertical Ledge, recently spearheaded an exciting custom project for Bun Heads, a renowned brand in...
As a small business owner, I understand the importance of making a lasting impression at markets, craft fairs, and trade shows. That's why I'm excited to share some game-changing insights...
Are you a small business owner, craft fair vendor, or a marketing professional gearing up for your next big event? Imagine a world where your brand story materializes into a...
In the realm of retail and showcasing products, the art of presentation is often as crucial as the products themselves. Finding the ideal display that beautifully accentuates the merchandise is...
In the world of retail, the frenzy of Black Friday often steals the spotlight with its whirlwind of discounts and deals. However, for Vertical Ledge, a company deeply invested in...
When it comes to curating a unique blend of artisanal treasures and celebrating the essence of craftsmanship, Sydney White, the visionary founder behind Vertical Ledge, stands at the helm. For...
In the vibrant heart of the Pacific North West lies the convergence of two Seattle-based powerhouses: Starbucks, the global coffee giant, and Vertical Ledge, a trailblazer in innovative display solutions....
"I am thoroughly impressed with how far Vertical Ledge has come since opening 5 years ago with a simple 3-tiered stand. This journey has not been a walk in the...
According to Splash, events and experiential marketing activations, like custom carts, drive 65% of brands to receive more social media mentions. This increased online presence contributes to elevated brand awareness....
In the dynamic and ever-evolving retail sector, pop-ups have been causing quite a stir, adding a new and exciting layer to the shopping experience. Vertical Ledge, a pioneer in flat...
"The pop-up retail space is the answer to the retail apocalypse. It allows brands to create unique environments that immerse and engage their consumers, while also generating an urgency to...
Have you thought about what it would be like to have your own pop-up shop? To meet with your customers face to face, to grow your brand and take your business...
The holiday season presents a prime opportunity for businesses to expand their wholesale program and attract new retailers. As the demand for products surges during this festive period, expanding your...
The holiday season is a prime opportunity for small retailers to boost their sales and capture the attention of shoppers. In this competitive landscape, effective visual merchandising plays a crucial...
The holiday season is a pivotal time for retailers, and for micro-brands aiming to expand their presence, it presents a prime opportunity to showcase their unique product bundles to boutique...
"Good merchandising inspires emotion. Emotion stirs impulse. Impulse triggers purchase." These words by Angela Ahrendts, former senior VP of retail at Apple, beautifully sum up the crucial role of merchandising...
10 x 10 Booth Layout Walkthrough
Clay Earring and Cement Good Booth Flip + Transformation
FREE Visual Merchandising Course by Vertical Ledge
Best Examples of Vertical Ledge at Markets by Artisans
Vertical Ledge Examples at our Studio
Tips and Tricks by Vertical Ledge
Guides for figuring out what displays will fit your needs
Tagged photos from our community
Our Feed; filled with hilarious "tell me I'm wrong" series, carousel guides and product launch sneak peeks
From Booth Flips, to best FIT products for each niche, to business basics and more.
The Vertical Blog is a place for all your small business needs.
