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Partnership with Vertical Ledge

At Vertical Ledge, our mission is to empower small businesses and retailers with thoughtfully designed solutions and educational content on visual merchandising standards. We believe that effective visual merchandising is crucial for businesses to succeed in today's competitive market, and we are committed to providing the tools and resources to help them do so. We also recognize the importance of partnerships in achieving this mission and creating a positive impact in the industry. That's why we offer a range of partnership opportunities, including co-created and co-branded displays, collaborations with market organizers, and brand ambassador programs. In this post, we'll explore the different types of partnerships we offer and the value they can bring to small businesses and retailers.

Partnership Opportunities with Vertical Ledge

We offer a variety of partnership opportunities to help businesses succeed in today's competitive market, and we are always looking for new and innovative ways to collaborate. Here are some examples of the partnership opportunities we offer:
  • Co-branded displays: We co-create one-of-a-kind displays with brands that are already serving the handicraft space, allowing them to offer unique products to their audience. We offer low minimum order quantities, pre-boxing, and drop shipping options to make the process as easy as possible.
  • Custom design collaborations: We work closely with businesses and makers to create custom-designed fixtures that elevate their brand. Each design is built with the user experience in mind.
  • Market Organizers: We offer a range of services including giveaways, interviews, visual merchandising training, guest blog posts, and email shoutouts.
  • Trade show exhibitions: We supply fixtures to VIP attendees of exhibitions and large retail trade shows, helping them stand out and bring value to the show. We partner with VIP invite-only attendees, helping elevate the trade show itself and make a lasting impression for those invited.
  • Brand ambassador programs: We've teamed up with SideQik to offer transparent and simple dashboards for both Vertical Ledge and small businesses. Our brand ambassadors can earn 1% for every order that comes from their code, with incentives and bonuses for reaching certain thresholds. This program is not just for influencers but is meant for our B2B partners who already love sharing about VL and are already making beautiful content.

VL x Makesy

At Vertical Ledge, we take pride in our ability to collaborate with other businesses to create unique designs and solutions. One notable partnership was with Makesy, an e-commerce platform for handmade goods. Here's how we worked together to create a one-of-a-kind custom display:
  • Makesy approached Vertical Ledge with a request to co-create a display that would showcase their unique products and elevate their brand at trade shows and events.
  • Our team worked closely with Makesy to understand their needs and vision for the display, taking into consideration their brand identity and target audience.
  • Together, we designed a custom display that not only showcased Makesy's products but also reflected their brand's aesthetic and values.

VL x Pave Global

Vertical Ledge is proud to have partnered with PAVE Global in sponsoring the RICE Challenge, a design competition that allows students to showcase their skills and creativity in the retail industry.
  • Through this partnership, we aimed to inspire and mentor the next generation of design leaders by providing students with the opportunity to gain real-world experience, network with industry professionals, and win cash prizes.
  • Together with PAVE, we wanted to emphasize the power of collaboration and partnerships within the retail industry, showcasing how working together can make a positive impact.

VL x Retail Installations

  • Vertical Ledge offers customized display solutions for small businesses with retail locations, working with owners to create unique and visually appealing displays that meet their specific needs.
  • The process begins with an initial consultation call to discuss the business's goals and vision for their space, followed by a design proposal that incorporates Vertical Ledge's expertise in minimal hardware and flat-pack displays.
  • Butter Home and Sprig are two examples of businesses that have worked with Vertical Ledge to build out their retail spaces. Butter Home received a complete build-out, while Sprig now has two locations with Vertical Ledge displays.

Learn more here.

The Importance of Partnership

Partnerships play a critical role in the success of businesses in the retail industry, especially in today's highly competitive market. The benefits of partnering with other brands or businesses can be substantial, and can include:

  • Increased brand awareness: Partnering with another brand can expose your products or services to a new audience, expanding your reach and potentially leading to new customers.
  • Access to new markets: Partnering with a business in a different market or location can help you reach new customers and expand your market presence.
  • Unique product and experience offerings: Collaborating with another business can result in the creation of unique products or experiences that set your brand apart from competitors.

Partnership Strategies

At Vertical Ledge, community is one of our core values, and we believe that successful partnerships should contribute to the community we serve in. Our values guide our partnerships to ensure that we are creating value for everyone involved, not just for ourselves. In order to form successful partnerships, we utilize different strategies that have proven effective. These strategies include:
  • Identifying shared values and goals: We believe that partnerships should be built on a foundation of shared values and goals, as this creates a strong sense of alignment and purpose. By working with partners who share our commitment to sustainability, social responsibility, and innovation, we can create more impactful solutions that benefit the community.
  • Clear communication: Communication is key to any successful partnership. We prioritize clear and honest communication with our partners, ensuring that everyone is on the same page and that we are all working towards the same objectives. This helps to avoid misunderstandings and ensures that everyone is aligned in their approach.
  • Mutual benefit: Successful partnerships are built on a foundation of mutual benefit, where all parties stand to gain from the collaboration. By working together, we can access new markets, reach new customers, and create unique products and experiences that benefit everyone involved.
We believe that transparency, trust, and a collaborative approach are crucial to building strong partnerships that contribute to the community we serve in. By working together with partners who share our values and goals, we can create more meaningful and impactful solutions that benefit everyone involved. 

Conclusion

Partnerships play a crucial role in the success of the retail industry and in making a positive impact on the community. Working together with like-minded organizations can lead to increased expertise, wider audience reach, and more impactful initiatives. Vertical Ledge is committed to empowering lateral serving businesses and building a community focused on education, empowerment, and sustainability. We encourage small businesses and retailers to consider partnering with us to take advantage of our expertise and reach a wider audience. By working together, we can create a stronger retail industry that benefits both businesses and the community as a whole.
Check out our Partnership page.

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