The Power of Visual Merchandising

On this week's episode of The Vertical, we dive into the power of visual merchandising. See the full episode here. What: Visual merchandising is vital to running a business built...

Welcome to the Blog

Welcome to the Vertical Ledge blog where we strive to share what we have learned about running a small business, merchandising, and attracting the ideal customer. Whatever your needs may...

Etsy, Squarespace, and Shopify

This week’s episode of The Vertical is all about the benefits and downsides of different ecommerce platforms. Founder Sydney White dives into her personal experience with platforms Etsy, Squarespace, and...

Intro to The Vertical

Time travel back to 2019, with the birth of the never ending Tip Tuesday IG story series… A IG stories series where Founder, Sydney White would share the biggest setbacks...

Welcome to Our Youtube Channel

At Vertical Ledge, we do more than just sell displays. We are here to serve you in the best way we can. Our mission is to provide you with the...

F22 Is Here

The Fall 2022 collection has finally launched and we couldn’t be more excited to share all that we have in store for you. This is the biggest launch that Vertical...

Booth Flip with Maven Concrete Decor

There comes a point in your small business where merchandising needs to be elevated along with the growth of your business. Founder of Maven Concrete Decor Rachel came to us for...

Coffee Roasters Booth Transformation

Coffee Roasters Booth Transformation Watch us transform the coffee roasters Talking Crow booth here. Talking Crow is based out of Sultan, WA and specialize in brewing single origin specialty decaf coffee. Before:...

Porter Lee's Case Study

About the Brand Porter Lee's creates handmade reusable goods for your home. We caught up with founder Porshia Hendrix on how investing in Vertical Ledge displays has helped the trajectory...

Krayon Shop Case Study

Vertical Ledge customer Liz, came to us searching for a display that would elevate her brand. Liz is the founder of Krayonshop which specializes in handmade crafts for kids. Her...

WW: 102 Reels

What are reels good for?   We’ve struggled with our small micro company coming off as a large corporation, thanks to our brand and positioning, which is great but also...

Perceived Value

1. WHAT WILL YOU LOSE OUT ON BY NOT HAVING A GOOD BOOTH DISPLAY Customers Why? They will pass your cluttered booth by with uninterested eyes Fix; Bring your booth...

Product Value

Check out the long-format video here So, why does perception matter to you, a small handmade artisan? The way you present yourself tells your story and shows the value of...

2/2 Reel Layout Linking: 10x10

Looking for the stands in THIS video layout? You’ll find quick adds here! Round Collection: Large Round Collection: Medium Round Collection: Small Mini Collection Bistro Table Trio

Market Booth Tips

  Markets 101  Check out WHAT IS YOUR BOOTH MISSING?    How to find markets in your area? Instagram is now a search engine, be sure to search things like...

Email list building while on Etsy

Did you know you might be leaving follow-up customers on the table with Etsy? Back in 2018, we added a link in our listings for 25% off your first purchase...

Product Testing 101

Product testing mindset 101As we enter a new year, I thought it was worthwhile to go into the topic of product testing and how it has served the growth of...

Booth Mindset Walkthroughs

Catch the live replay of Sydney's interview with Lacey as they discuss the importance of planning, mindset shifts, and building out the ideal customer experience for your booth set up....

A Personal Fight Against the 24/7 Work Grind...

This is a follow-up to the reel and about 4 months of personal and spiritual growth work that I’ve been really focused on and something that has been heavy on...

Visual Merchandising 101

“My advice for retailers who want to create Instagram-worthy merchandising is to always keep the customer in mind,” says Melissa Gonzalez, founder of The Lionesque Group. “It’s great to be...