The Lifecycle of Handicraft Makers
The Vertical: The Lifecycle of Handicraft Makers See the full episode of this week's The Vertical segment, here. What Many of you are working solo as handicraft makers. When working...
Introducing
The Vertical
Here at The Vertical, we're dedicated to giving you an inside look at what it takes to curate a successful pop-up business.
Whether you're just starting out or looking to take your pop-up business to the next level, The Vertical is the place to be.
Mental Health
Welcome to the Blog
Welcome to the Vertical Ledge blog where we strive to share what we have learned about running a small business, merchandising, and attracting the ideal customer. Whatever your needs may...
Intro to The Vertical
Time travel back to 2019, with the birth of the never ending Tip Tuesday IG story series… A IG stories series where Founder, Sydney White would share the biggest setbacks...
Business Ownership Mindset
Consumer mindset VS Business Ownership mindset? Consumer mind is focused on: Buying, getting, receiving Finding deals, comparing products, and getting value from their dollar Being responsible about where their money...
Time Management 101: How to be more intentional + limit stress
We’ve all been there, running around like wild chickens trying to keep up or figure out what to do next. Truth be told, I don’t always know what I am...
Mental Wellness for Entrepreneurs
Time to get back on track Fall is the best time to start new routines and habits- As a health coach, I know just how detrimental a bad routine filled...
Is Your Branding Viable In This Climate?
Today, we have my friend Pheobe Sherman from Girl Gang Craft being featured on this blog post all about branding basics. Pheobe tells us simple tips to stay on track...
How We're Coping During Covid-19
Photo by Karina Richarsom What seemed like the start of peaks for our small business, everything came to a complete stop. I mean, zero page views. Zero orders. Zero engagement...
Rock the Come Back...
Feeling down that ALL your spring events got pushed back, rescheduled or canceled altogether? Me too friend me too. I have personally witnessed 3 massive markets in the area take...
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10 x 10 Booth Layout Walkthrough
Clay Earring and Cement Good Booth Flip + Transformation
FREE Visual Merchandising Course by Vertical Ledge
Best Examples of Vertical Ledge at Markets by Artisans
Vertical Ledge Examples at our Studio
Tips and Tricks by Vertical Ledge
Guides for figuring out what displays will fit your needs
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Blog
From Booth Flips, to best FIT products for each niche, to business basics and more.
The Vertical Blog is a place for all your small business needs.