Check out the long-format video here
So, why does perception matter to you, a small handmade artisan?
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The way you present yourself tells your story and shows the value of your products and your company.
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Take Apple for example, because they have mastered the art of perceived value, the iPhone’s raw cost is relatively low compared to the retail cost.
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Why is it retailed at such a high cost?
Have you ever seen an Apple commercial?
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It barely shows the product at all, it shows the user interacting with a lifestyle you desire.
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Why is Apple able to sell its product so well?
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It’s no longer just a phone, it’s a lifestyle, it’s a social standing.
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It’s a sign of luxury.
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It’s all the intrinsic things it gives us rather than the actual functionality.
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The perception is that:
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Here is limited quantity, limited edition, limited time frame-
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So that is this?
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This is the formula for FOMO- people who think they will miss out on something because it is going to run out and never come back
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So, why does perception matter to you, a small handmade artisan?
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The way you present yourself tells your story and shows the value of your products and your company.
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A product doesn’t have perceived value due in part because of the way it is being DISPLAYED.
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Displaying your items should matter.
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It’s the very first impression your customer has of YOU, your products, and your brand.
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If your display lacks depth, character, branding, and storytelling then you lose automatically without even standing a chance of making a sale .
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How do you STAND a chance, GET IT!?!
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This is all depending on the environment and what YOU are being told.
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Tell a story
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Share the maker’s movement
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Tell me why this product is different
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Help bring the story of the product to life from your ideal customers perspective
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Why is it unique or different and furthermore, why it is more expensive than the rest of the goods from other stores?
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Add in texture
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Try to add sensations to the experience
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Touch
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Tester items
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Smell
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Tester items
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Visual pleasure
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Ingredients in glass jars
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Lighting
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Display
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Taste
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Samples
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Hear
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Music
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Put like-colored hues together
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Complimentary
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Neons together
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pinks together
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Seasonality
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Put the most exciting items closer to the entrance
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This helps draw them in
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Add subtle suggestions
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“Pairs well with”
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“This month’s best seller”
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“Meet this maker”
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“This maker XYZ”
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“The perfect gift for XYZ”
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Create an experience with the items that are intuitive
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Grouping items in a hierarchy
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Grouping items that elevate one another
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Pair bathrooms essentials together
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Pairing funny meme type items together
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Pairing good gift combos together
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