Check out the long-format video here

So, why does perception matter to you, a small handmade artisan?

• The way you present yourself tells your story and shows the value of your products and your company.

  • Take Apple for example, because they have mastered the art of perceived value, the iPhone’s raw cost is relatively low compared to the retail cost.

  • Why is it retailed at such a high cost?

     

  Have you ever seen an Apple commercial? 

  • It barely shows the product at all, it shows the user interacting with a lifestyle you desire.

     

• Why is Apple able to sell its product so well?

  • It’s no longer just a phone, it’s a lifestyle, it’s a social standing.

  • It’s a sign of luxury. 

  • It’s all the intrinsic things it gives us rather than the actual functionality.

     

• The perception is that:

  • Here is limited quantity, limited edition, limited time frame- 

  • So that is this? 

    • This is the formula for FOMO- people who think they will miss out on something because it is going to run out and never come back 

       

So, why does perception matter to you, a small handmade artisan? 

• The way you present yourself tells your story and shows the value of your products and your company.

• A product doesn’t have perceived value due in part because of the way it is being DISPLAYED.

  • Displaying your items should matter. 

  • It’s the very first impression your customer has of YOU, your products, and your brand. 

  • If your display lacks depth, character, branding, and storytelling then you lose automatically without even standing a chance of making a sale .

  • How do you STAND a chance, GET IT!?!

     

• This is all depending on the environment and what YOU are being told.

  • Tell a story

    • Share the maker’s movement 

    • Tell me why this product is different 

    • Help bring the story of the product to life from your ideal customers perspective 

      • Why is it unique or different and furthermore, why it is more expensive than the rest of the goods from other stores?

  • Add in texture 

    • Try to add sensations to the experience

      • Touch

        • Tester items 

      • Smell

        • Tester items 

      • Visual pleasure 

        • Ingredients in glass jars 

        • Lighting 

        • Display 

      • Taste

        • Samples 

      • Hear 

        • Music 

  • Put like-colored hues together

    • Complimentary 

      • Neons together

      • pinks together

    • Seasonality 

      • Put the most exciting items closer to the entrance 

        • This helps draw them in 

  • Add subtle suggestions 

    • “Pairs well with”

    • “This month’s best seller”

    • “Meet this maker”

    • “This maker XYZ” 

    • “The perfect gift for XYZ” 

  • Create an experience with the items that are intuitive 

    • Grouping items in a hierarchy 

    • Grouping items that elevate one another 

      • Pair bathrooms essentials together 

      • Pairing funny meme type items together 

      • Pairing good gift combos together 

         

Check out these products:

• Round Collection: Large
• Round Collection: Small
• Stool