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Introducing

The Vertical

Here at The Vertical, we're dedicated to giving you an inside look at what it takes to curate a successful pop-up business.

Whether you're just starting out or looking to take your pop-up business to the next level, The Vertical is the place to be.

retail display

Best Fit: Stickers

Are you an independent artist or entrepreneur whose products could use a little pizzaz? Have you been searching for the right display without any progress? We're here to take the...

Best Fit: Artists

Are you an artist looking for the perfect stand to display your work? Whether it’s at a craft fair, in your home studio, or even in a retail store –...

Best Fit: Candles

Are you feeling lost on what display to choose for YOUR business? With all the options out there- decision fatigue starts to set in REAL quick. It can be hard...

Booth Layouts

Have you been struggling to find the perfect booth layout that can showcase your products in a way customers love? Sometimes, it's hard figuring out how much floor and vertical...

Best Fit: Food

Are you feeling lost on what display to choose for YOUR business? With all the options out there- decision fatigue starts to set in REAL quick. It can be hard...

Best Fit: Clothing

Are you feeling lost on what display to choose for YOUR business? With all the options out there- decision fatigue starts to set in REAL quick. It can be hard...

Best Fit: Jewelry Niche

Are you feeling lost on what display to choose for YOUR business? With all the options out there- decision fatigue starts to set in REAL quick. It can be hard...

Best Fit: Pottery Niche

Are you feeling lost on what display to choose for YOUR business? With all the options out there- decision fatigue starts to set in REAL quick. It can be hard...

How To Find Your Local Engraver

Many of you have seen the engraving options for our Vertical Ledge stands. We love to see brands personalize their Aframe headers or Kiosk covers with their logo. Now, the...

The Power of Visual Merchandising

On this week's episode of The Vertical, we dive into the power of visual merchandising. See the full episode here. What: Visual merchandising is vital to running a business built...

Welcome to the Blog

Welcome to the Vertical Ledge blog where we strive to share what we have learned about running a small business, merchandising, and attracting the ideal customer. Whatever your needs may...

Etsy, Squarespace, and Shopify

This week’s episode of The Vertical is all about the benefits and downsides of different ecommerce platforms. Founder Sydney White dives into her personal experience with platforms Etsy, Squarespace, and...

F22 Is Here

The Fall 2022 collection has finally launched and we couldn’t be more excited to share all that we have in store for you. This is the biggest launch that Vertical...

I love the way you talk about the science behind visuals and give helpful tips to people who can’t invest just yet. It’s all so so good and I cannot WAIT to have my Vertical set up for markets. I wish I could put into words how much I love your company and brand!

Beountiful Candle Co Handicraft Artisan

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Blog

From Booth Flips, to best FIT products for each niche, to business basics and more.

The Vertical Blog is a place for all your small business needs.

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