When considering adding a boba cart to your catering business or upcoming event, you might encounter a few objections. Maybe you’re unsure if it will fit your guest’s preferences, or you’re concerned about the logistics. But here’s the thing—many of the objections to using a boba cart can be turned around into opportunities for success and fun!
In this post, we’ll address some of the most common objections people have to adding a boba tea cart to their events or business and show you how to creatively tackle these challenges to ensure that your boba cart is a highlight of the day.
Objection 1: “Not Everyone Likes Boba Tea”
It’s true that boba tea isn’t for everyone. Some people might not like the texture of the tapioca pearls, or maybe they’ve never tried it before and are hesitant. However, this is an easy concern to overcome!
Solution: Customizable Options for All Tastes
A boba cart doesn’t have to be limited to traditional milk tea with tapioca pearls. The beauty of a custom boba cart is that it’s highly customizable:
- Offer fruit teas for those who prefer something lighter and non-creamy.
- Provide a range of toppings beyond tapioca, such as fruit jellies, popping boba, and lychee.
- Add non-boba options like iced tea or flavored lemonade for guests who might want a simpler drink.
By offering a variety of tea bases and toppings, you can appeal to a broader audience and create something for everyone. Plus, you can turn it into an opportunity to introduce newcomers to the fun of boba tea by educating them on how to build their drink.
Fun Idea: Create a “Boba Beginners” section of your cart that explains the basics and lets guests try small sample cups before committing to a full drink!
Objection 2: “Boba Tea is Too Sweet”
Some people are conscious of their sugar intake and may be worried that boba tea is just too sweet for their tastes. This is a valid concern, but it’s one with an easy fix!
Solution: Adjustable Sweetness Levels
The great thing about boba tea is that the sweetness level can be completely customized. Allow guests to choose how sweet they want their drink, with options ranging from no sugar, to half sugar, to full sweetness.
- For health-conscious guests, offer zero-sugar teas or natural sweeteners like stevia or monk fruit.
- Include unsweetened fruit teas or herbal tea bases for those who want a refreshing drink without added sugar.
Fun Idea: Name the sweetness levels with fun event-themed titles (e.g., “Light Sweet,” “Just Right,” or “Sugar Rush”) to make the process engaging and fun.
Objection 3: “Boba Carts Are Expensive”
Yes, investing in a custom boba cart can seem costly upfront, but the long-term benefits and potential for profit far outweigh the initial expense.
Solution: Focus on ROI and Customer Engagement
Think of a boba cart as a way to set your event apart or elevate your business. With boba tea’s growing popularity and its ability to create interactive experiences for guests, you’ll quickly see a return on your investment. By offering a unique and customizable drink option, you can attract more clients or make your event memorable.
- For businesses: Use your boba cart at multiple events, corporate functions, or festivals. You can easily break even and start making a profit after a few well-booked events.
- For event planners: A boba cart adds value to the guest experience, making your event stand out. Unique drink options create buzz, and guests are more likely to share their experience on social media—free advertising!
Fun Idea: Add an Instagram-worthy section to your boba cart where guests can snap a photo with their drinks. This kind of social media engagement can help your business grow and draw in future clients.
Objection 4: “It Takes Too Much Time to Serve Boba Tea”
At busy events, you might worry that serving boba tea will take too long and create long lines. No one wants to keep guests waiting too long for their drinks!
Solution: Streamlined Self-Service or Full-Service Options
There are two ways to handle this:
- Self-Service Boba Cart: With a clear setup and instructions, guests can build their own drinks quickly and easily. This allows for faster service and reduces the need for staff to handle each order.
- Full-Service Boba Cart: For more formal events, having dedicated staff running the boba cart ensures that drinks are made efficiently and consistently, while still providing guests with customization options.
By offering both self-service and full-service options, you can cater to the type of event you’re hosting and ensure smooth, fast service.
Fun Idea: For high-volume events, create a “Quick Boba Fix” line with pre-made tea bases and popular topping options to keep the line moving while still offering customization.
Objection 5: “It Doesn’t Fit Every Event Theme”
You might think that boba tea is too casual for certain types of events, such as formal weddings or corporate galas. However, boba tea is incredibly versatile and can be tailored to match any theme.
Solution: Customizable Cart Design and Themed Drinks
At Vertical Ledge, we specialize in creating custom boba carts that can fit the aesthetic of any event. Whether you want a sleek, modern cart for a corporate function or a whimsical, romantic cart for a wedding, we can design something that complements your event perfectly.
- Create signature boba drinks that match the event’s theme or color scheme. For example, you can offer a lavender milk tea for a spring wedding or a matcha-based drink for a modern corporate event.
- Use branded cups or customized signage to make the boba station feel like an integral part of the event decor.
Fun Idea: Offer guests “Themed Toppers”—unique flavors and toppings that match the event’s theme, such as gold-tinted popping boba for a luxury gala or pastel-colored jellies for a garden party.
Objection 6: “Boba Tea is Unfamiliar to Some Guests”
For some guests, boba tea might be completely unfamiliar, which could make them hesitant to try it.
Solution: Create an Educational and Engaging Experience
Turn this unfamiliarity into an opportunity for education and engagement! Provide clear instructions on how to build a boba tea drink and offer small samples for guests to try before they commit to a full cup.
- Include signage that explains the different components of boba tea—tea base, toppings, sweetness level—so that guests can easily understand how to customize their drink.
- Make the experience fun and interactive by offering “Boba 101” cards that guide guests through the process.
Fun Idea: Hire a “Boba Expert” to give a quick demo on how to create the perfect drink, or provide trivia cards about boba tea’s origins to add an educational element.
Turn Objections Into Opportunities with a Custom Boba Cart from Vertical Ledge
The key to overcoming objections about a boba cart is turning potential challenges into fun, engaging opportunities for creativity. With customizable options, themed designs, and interactive elements, a boba cart can fit seamlessly into any event and create an unforgettable experience for your guests.
At Vertical Ledge, we specialize in designing custom boba carts that are both functional and visually stunning. Whether you need a self-service setup for a casual event or a full-service cart for a formal occasion, we’ll work with you to create a cart that meets your needs and exceeds your expectations.
With lead times of approximately 16 weeks, it’s important to secure your cart well before your next event. Contact Vertical Ledge today to start designing your custom boba cart and turn any objections into opportunities for success
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