When it comes to creating unique, high-ROI experiences at resorts, mobile cart concepts are an untapped goldmine. A well-designed proposal can help agencies pitch these ideas effectively, showcasing how branded carts can elevate guest experiences while generating revenue for both resorts and partner brands.

Let’s explore a sample proposal outline, using a whiskey-branded bar cart on a golf course as the featured concept.

1. Executive Summary

Objective: To create a luxurious, whiskey-branded bar cart experience on the golf course that aligns with the resort’s upscale ambiance, engages guests, and drives revenue.

Concept: A bespoke mobile cart serving premium whiskey, positioned at key locations on the golf course (e.g., near the tee box, clubhouse, or scenic spots). The cart enhances guest satisfaction by providing a premium service while reinforcing the brand’s identity and exclusivity.

Target Audience: High-net-worth resort guests, golf enthusiasts, and event attendees who value sophisticated experiences and premium products.

ROI Goals: Increase ancillary sales by 30%, strengthen guest loyalty, and build lasting brand partnerships.

2. Concept Overview

Whiskey Bar Cart Features:

• Design: A sleek, minimalist cart with dark wood and matte black finishes to complement the brand’s luxury image.
• Branding: Subtle logos and whiskey bottle displays to maintain an understated yet premium aesthetic.
• Functionality:
  • Built-in compartments for whiskey bottles, glassware, and ice storage.
  • Compact POS system for seamless transactions.
  • Optional extras: branded coasters, glass etching, or tasting cards.

Placement:

• Strategic placement at high-traffic areas, such as the first tee box, signature holes, and the 19th hole lounge.
• Pop-up activation during tournaments, corporate events, or weekend specials.

3. Value Proposition for Resorts

Enhanced Guest Experience

• Offers a unique touchpoint for guests to enjoy premium whiskey without leaving the course.
• Creates memorable moments that reinforce the resort’s luxury reputation.

Increased Revenue

• Direct revenue through on-the-spot sales of whiskey and tasting packages.
• Indirect revenue by attracting more high-end clientele and event bookings.

Differentiation

• Sets the resort apart by offering a unique experience not commonly found at other golf courses.
• Elevates the perception of the resort as a destination for sophisticated leisure experiences.

4. Brand Partnership Opportunities

Why Partner with a Whiskey Brand?

• Whiskey brands benefit from high-visibility placements in a premium environment.
• Aligns the brand with an affluent, engaged audience of golf enthusiasts.
• Provides an experiential marketing opportunity to showcase new or flagship products.

Co-Branded Initiatives

• Exclusive whiskey tasting events at the cart.
• Custom gift sets for VIP guests, combining resort-branded and whiskey-branded items.
• Social media campaigns featuring the cart in scenic golf course settings.

5. Operational Plan

Cart Logistics

• Manufacturing: Designed and delivered by Vertical Ledge, using eco-conscious materials and luxury finishes.
• Mobility: Lightweight and easy to transport across the course.
• Setup: Requires minimal staff training for operation and maintenance.

Activation Timeline

• Week 1-2: Design approval and initial mockups.
• Week 3-6: Cart production and branding.
• Week 7: Delivery and on-site setup.
• Week 8: Launch of the whiskey cart activation.

6. Financial Projections

• Estimated Revenue:
  • $500/day in direct whiskey sales (average of 50 transactions at $10 per drink).
  • $2,000/week during tournaments or special events.
• Cost Breakdown:
  • Cart design and production: $17,500 (one-time cost).
  • Operational costs: $500/month (staffing, maintenance, and supplies).
• ROI Timeline: Break-even point within 4 months of launch, with ongoing profitability thereafter.

7. Supporting Case Studies

Case Study 1: Whiskey Tasting at St. Andrews Links

St. Andrews Links in Scotland partnered with a premium whiskey brand to offer tasting carts during tournaments. The activation resulted in a 25% increase in ancillary sales and widespread media coverage, enhancing the resort’s global reputation.

Case Study 2: Wine Cart at Pebble Beach

Pebble Beach introduced a wine cart on the 7th hole, featuring exclusive vintages. This activation increased per-guest spending by $50 and became a signature feature during high-profile events.

8. Call to Action

Next Steps:

1. Schedule a design consultation with Vertical Ledge to finalize the cart’s look and functionality.
2. Identify key whiskey brand partners for collaboration.
3. Develop a marketing and launch plan to introduce the concept to guests and social media audiences.

Contact Us: For more details or to customize this proposal for your resort, reach out to Vertical Ledge today.

With this proposal template, agencies can present a compelling case for using branded mobile carts to create unforgettable resort experiences, driving both guest satisfaction and ROI. Let’s bring your vision to life!