As I have grown Vertical Ledge, I always wanted to show up online for the community development side of the business. Little did I know that stepping into an uncomfortable zone every day since day 1 would lead me to give tips on how YOU can show up in your small business.

Topics to address in your stories (weekly ideas):

• Inventory updates

  • Say hello, and then share what you have in stock on a random day- highlighting your best-selling items, discontinued items, and waitlisted items.

• Product process

  • What are you doing that day?

  • Favorite aspect of your creative process

  • Least favorite aspects of your product

• Lifestyle ideas:

  • Showcase how you use your products

  • Ask your audience how they use your products

  • Give a few ideas on how to use your products (styling, cooking, creating)

  • Product reviews

• Updates on products!

  • Using your stories for a weekly product update (or feature) can help boost educational content that can be fun

    • Share the story behind a specific style/flavor/design

    • Talk about the process of your product (just one part and how it is unique to you)

    • Share new product ideas and launches

    • Do sneak peeks of something in the works for a holiday box

• Engagement ideas:

  • Play a game where your audience votes for THIS or THAT of your items

  • Ask for feedback

  • Give away a product (or gift card or store credit, something to incentivize) for a polling segment for market research

  • Have someone do a take-over of your stories

  • The countdown for new launches

• Showing your HUMAN SIDE

  • Share your workspace, no matter how messy, and joke around about it

  • Share a delivery day/ shopping day

  • Share a moment of your business that others might be able to relate to like juggling all of life with 2 hands

  • Share a mindset hack/shift you started to implement to overcome

  • Share a snippet of information you just learned from someone for your business

  • Highlight a few lines from a book you read and share why it means something to your business

  • Have a rant about something in your business that drives you crazy (in a good to bad way)

  • Shout out another account and hop on to talk about a few things that made you want to share that account

• Segments: Use 1 day a week to create a segment-

  • A sneak peek segment

  • An Inventory segment

  • A What’s Up segment

  • 3-tips Segment

    • think of what things you can relate to your product that you can share 3 things on