What is a brand?

• Overall experience a customer undergoes when interacting with a business

  • as a shopper, customer, social media follower, or mere passerby

• Typically comprised of a name, tagline, logo or symbol, design, brand voice, and more

What is Branding?

• “Branding is the process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your brand with your products or services” -Hubspot

• Branding gives your business an identity beyond its product or service

Why is branding important?

• Branding lets your target audience know exactly what you are offering, what to expect, and what’s to come

• Increases prestige, credibility, and notoriety in the marketplace

What happens when a company brand is perfect?

• Makes your business known (Brand awareness)

• Brings in more money (Brand extension)

• Gives your business more than just a name (Brand identity)

• Requires consistent upkeep (Brand management)

• Keeps your business top of mind (Brand recognition)

• Builds trust with your customers (Brand trust)

• Increases your business value (Brand valuation)

How can I up my branding game?

• Use tools like CANVA that are FREE:

  • Create a color palette from options they have HERE

  • Learn about color theme HERE

  • Logo Design and Ideas HERE

  • More Branding Tips and Insights for 2021 HERE

• Using Canva, you can create your color palette and apply it to your designs within minutes along with your fonts, shapes, textures, and style

• Canva has 1000’s templates that are easily manageable and organized.

  • You can save the ones you like and use them on a regular basis

  • You can curate a BRAND KIT that helps you create the perfect brand in minutes

  • Font Combination link HERE

Tips to Brand better:

1. Don’t let inspiration turn into intimidation

2. Be consistent

3. Follow your strategy

4. Treat your brand as a personal relationship that develops over time

Steps to creating a brand:

1. Determine your target audience

2. Establish a mission or goal beyond sales for your company

3. Define your values (for the business), features (what you offer), and benefits (local maker)

4. Create visual Assets (Canva is a great place to start)

5. Find your brand voice/tone (friendly, formal, chill, etc.)

6. Let it grow and develop over time