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Branding Your Handmade Business


What is a brand?

  • Overall experience a customer undergoes when interacting with a business

    • as a shopper, customer, social media follower, or mere passerby

  • Typically comprised of a name, tagline, logo or symbol, design, brand voice, and more


What is Branding?

  • “Branding is the process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your brand with your products or services” -Hubspot

  • Branding gives your business an identity beyond its product or service


Why is branding important?

  • Branding lets your target audience know exactly what you are offering, what to expect, and what’s to come

  • Increases prestige, credibility, and notoriety in the marketplace


What happens when a company brand is perfect?

  • Makes your business known (Brand awareness)

  • Brings in more money (Brand extension)

  • Gives your business more than just a name (Brand identity)

  • Requires consistent upkeep (Brand management)

  • Keeps your business top of mind (Brand recognition)

  • Builds trust with your customers (Brand trust)

  • Increases your business value (Brand valuation)

How can I up my branding game?

  • Use tools like CANVA that are FREE:

    • Create a color palette from options they have HERE

    • Learn about color theme HERE

    • Logo Design and Ideas HERE

    • More Branding Tips and Insights for 2021 HERE

  • Using Canva, you can create your color palette and apply it to your designs within minutes along with your fonts, shapes, textures, and style

  • Canva has 1000’s templates that are easily manageable and organized.

    • You can save the ones you like and use them on a regular basis

    • You can curate a BRAND KIT that helps you create the perfect brand in minutes

    • Font Combination link HERE

Tips to Brand better:

  1. Don’t let inspiration turn into intimidation

  2. Be consistent

  3. Follow your strategy

  4. Treat your brand as a personal relationship that develops over time

Steps to creating a brand:

  1. Determine your target audience

  2. Establish a mission or goal beyond sales for your company

  3. Define your values (for the business), features (what you offer), and benefits (local maker)

  4. Create visual Assets (Canva is a great place to start)

  5. Find your brand voice/tone (friendly, formal, chill, etc.)

  6. Let it grow and develop over time



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