This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Pay in Installments, Get Your Set up in Time for Your Spring Events.

Branding Your Handmade Business

 

What is a brand?

  • Overall experience a customer undergoes when interacting with a business

    • as a shopper, customer, social media follower, or mere passerby

  • Typically comprised of a name, tagline, logo or symbol, design, brand voice, and more

 

What is Branding?

  • “Branding is the process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your brand with your products or services” -Hubspot

  • Branding gives your business an identity beyond its product or service

 

Why is branding important?

  • Branding lets your target audience know exactly what you are offering, what to expect, and what’s to come

  • Increases prestige, credibility, and notoriety in the marketplace

 

What happens when a company brand is perfect?

  • Makes your business known (Brand awareness)

  • Brings in more money (Brand extension)

  • Gives your business more than just a name (Brand identity)

  • Requires consistent upkeep (Brand management)

  • Keeps your business top of mind (Brand recognition)

  • Builds trust with your customers (Brand trust)

  • Increases your business value (Brand valuation)

How can I up my branding game?

  • Use tools like CANVA that are FREE:

    • Create a color palette from options they have HERE

    • Learn about color theme HERE

    • Logo Design and Ideas HERE

    • More Branding Tips and Insights for 2021 HERE

  • Using Canva, you can create your color palette and apply it to your designs within minutes along with your fonts, shapes, textures, and style

  • Canva has 1000’s templates that are easily manageable and organized.

    • You can save the ones you like and use them on a regular basis

    • You can curate a BRAND KIT that helps you create the perfect brand in minutes

    • Font Combination link HERE

Tips to Brand better:

  1. Don’t let inspiration turn into intimidation

  2. Be consistent

  3. Follow your strategy

  4. Treat your brand as a personal relationship that develops over time

Steps to creating a brand:

  1. Determine your target audience

  2. Establish a mission or goal beyond sales for your company

  3. Define your values (for the business), features (what you offer), and benefits (local maker)

  4. Create visual Assets (Canva is a great place to start)

  5. Find your brand voice/tone (friendly, formal, chill, etc.)

  6. Let it grow and develop over time

 

 

Leave a comment

Cart

No more products available for purchase

Your cart is currently empty.