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#20: Email Foundation Building

Dear future self,

I am starting my email list foundations so when it is time, I can start to build upon this strong foundation. I will honor the stage of business I am in right now and I will not rush to create the perfect email funnel. I will make mistakes. I will fail. But I will keep pushing forward, learning every bit of information I can in order to keep growing my business.

Why is it important to start building your email list the moment you start selling?

  • YOU DO NOT OWN YOUR SOCIAL MEDIA accounts

    • If instagram crashed and no longer existed, would you business have a way of reaching your potential customers?

    • Most of us rely heavily on these platforms without thinking what might happen if one day we woke up and it all tumbled.

  • It is not IF YOU WILL USE EMAIL MARKETING, it is WHEN.

    • It might not be the season for you to dive into the email marketing skills at a deep level but it might be time for you. You need to get honest about what you can take on during this season,

How can you implement email list building as a handmade artisan?

  • Email discount code sign up

    • Next level would be to have 4-7 emails that follow this up automatically

      • Hey thanks for signing up, here’s a code reminder

      • Let’s catch up, here’s where to find me SOCIAL LINKS

      • Don’t forget, mission statement- why you exist, story telling

      • You may not know… tell them something about your products

What email funnel system do we use?

  • FLODESK

    • We like to use flodesk because it is simple, easy and affordable

    • The funnel system is user friendly and not complicated to learn

    • The educational resources have expanded a lot this year

    • The email templates and layouts make emails easy to write

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