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The Vertical

Here at The Vertical, we're dedicated to giving you an inside look at what it takes to curate a successful pop-up business.

Whether you're just starting out or looking to take your pop-up business to the next level, The Vertical is the place to be.

Must Reads

Introducing REBUY

The official VL marketplace to buy and sell verified Vertical Ledge Stands

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5 x 5 Booth Layouts

Best practices, ideas, tips and more! The most common booth size is deconstructed.

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Warrented; The Wind Is Here

Not all Vertical Ledge stands are wind proof, heres 3 things you can do for windy locations...

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What does the pop-up Future hold?

It's high time for change in the pop-up fixture industry. Vertical Ledge is making way for more accessibility.

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Protect Your Investment

3 Ways ot protect your Vertical Ledge Investment.

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10 x 10 Booth Walkthrough

Time to elevate your standard 10 x 10 space

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3 Features of HUE

What do you think about when it comes to lighting your merchandise?

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Not Another Booth Layout...

It's what we can offer the pop-up space; real space conceptualization.

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The Vertical

YouTube Channel

A space for 3+ minute long tutorials and walkthroughs for curating the best pop-up space.

At The Vertical, we understand that running a small business can be challenging, which is why we've created a platform where real-life customer questions are answered, valuable small business advice is given, and we break down the ins and outs of curating a successful pop-up business.

The Vertical

Introducing S23

Vertical Ledge has officially launched the Spring 2023 product line. This collection is one full of elevated add-ons meant to upgrade existing displays. S23 is a product line that is...

Booth Layouts for a 5x5 Space

Are you struggling with limited space in your small 5x5 booth but still want to make an impact at your next trade show or craft fair? The solution is simple:...

Shopify Apps We Love

Are you a small business owner trying to make the most out of your Shopify store? Don't worry, we know the struggle all too well. That's why we want to...

Best Fit: Beauty

Do you sell or make beauty products? Whether it’s natural cosmetics, or oil skincare products- we’ve compiled the ideal list of displays for you. You can stop all that research...

Best-Fit For: Eco-Home

Do you sell environmentally friendly home products? This blog post will cover our top product recommendations for eco-home products- from kitchen essentials to cleaning products- we’ve got you covered. If...

Best Fit: Scrunchies

Are you stressed out due to the search for your product's perfect display? Worry no more - we have just what you need! Put all that research and hard work...

Are you working ON your business?

Have you heard of the phrase “work on your business, not in it”? What does that mean exactly and why should you shift your business mindset in that direction? In...

Best Fit: Stickers

Are you an independent artist or entrepreneur whose products could use a little pizzaz? Have you been searching for the right display without any progress? We're here to take the...

I love the way you talk about the science behind visuals and give helpful tips to people who can’t invest just yet. It’s all so so good and I cannot WAIT to have my Vertical set up for markets. I wish I could put into words how much I love your company and brand!

Beountiful Candle Co Handicraft Artisan

Discover The Vertical Fan Favorites



Guides for figuring out what displays will fit your needs

Tagged photos from our community

Our Feed; filled with hilarious "tell me I'm wrong" series, carousel guides and product launch sneak peeks


From Booth Flips, to best FIT products for each niche, to business basics and more.

The Vertical Blog is a place for all your small business needs.


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