Introducing
Here at The Vertical, we're dedicated to giving you an inside look at what it takes to curate a successful pop-up business.
Whether you're just starting out or looking to take your pop-up business to the next level, The Vertical is the place to be.
Charcuterie boards have evolved from being a niche offering at intimate gatherings to a staple at large events, particularly in the corporate sector. Businesses now recognize the charm and appeal...
Whether you’re planning a wedding, corporate event, or festival, creating a unique and memorable guest experience is key to making your event stand out. One of the hottest trends in...
Starting a boba catering business can be a highly profitable venture, but it’s essential to understand your initial costs and the steps you need to take to turn a profit....
When setting up or revamping your store’s layout, choosing the right display system is crucial. The way you present your products can have a significant impact on sales, customer experience,...
In-person events such as craft fairs, pop-up shops, and trade shows offer businesses a unique opportunity to connect directly with customers. However, simply having great products isn’t always enough to...
Pop-up modular kiosks have revolutionized the way businesses engage with customers at events, making them more dynamic, flexible, and efficient. These kiosks are perfect for a wide range of industries,...
Starting a boba self-service catering company can be an exciting and profitable venture, but it requires careful planning and attention to detail. To ensure your success, here are 50 things...
In today's experiential marketing landscape, brand activations have become a powerful tool for companies to connect with customers in memorable and impactful ways. Whether it's a product launch, a pop-up...
Peg boards have long been a favorite display option for a variety of industries, from retail to trade shows and pop-up markets. Their versatility and ease of use make them...
Boba tea, also known as bubble tea, has become a worldwide sensation. Its unique combination of tea, milk, chewy tapioca pearls, and a variety of customizable flavors has captivated the...
Boba tea, with its customizable flavors, fun toppings, and unique presentation, has quickly become a crowd favorite at events and in cafes. If you’re planning to add a boba tea...
Whether you’re participating in a craft fair, trade show, or pop-up event, setting up a booth in a 10x10 space can feel both exciting and challenging. With limited square footage,...
If you’re thinking about starting or expanding a boba tea business, one of the key decisions you’ll face is whether to build your own boba cart from scratch or to...
Before diving into the solutions, let’s take a look at some of the common pain points businesses face with traditional pop-up kiosks: Difficult Setup and TakedownMany kiosks require tools and...
In the world of event displays, pop-up shops, and personalized signage, versatility and aesthetics are key. One product that is making waves in the market, offering both style and functionality,...
Boba tea has taken the world by storm, and its appeal shows no signs of slowing down. This fun, interactive drink has become a favorite at events of all sizes,...
The boba tea industry is booming, and it shows no signs of slowing down. What started as a niche market has grown into a worldwide phenomenon, with demand for boba...
Pop-up shops are an excellent way for brands to create buzz, engage directly with customers, and drive sales. Whether you’re a small business owner testing out a new product or...
Participating in your first market event can be both exciting and nerve-wracking. Whether you’re showcasing handmade crafts, food products, or retail goods, it’s essential to approach the event with a...
In today’s competitive corporate landscape, creating a memorable brand presence is essential for standing out at events. Whether you’re showcasing your business at trade shows, conferences, or branded activations, your...
10 x 10 Booth Layout Walkthrough
Clay Earring and Cement Good Booth Flip + Transformation
FREE Visual Merchandising Course by Vertical Ledge
Best Examples of Vertical Ledge at Markets by Artisans
Vertical Ledge Examples at our Studio
Tips and Tricks by Vertical Ledge
Guides for figuring out what displays will fit your needs
Tagged photos from our community
Our Feed; filled with hilarious "tell me I'm wrong" series, carousel guides and product launch sneak peeks
From Booth Flips, to best FIT products for each niche, to business basics and more.
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