Introducing
Here at The Vertical, we're dedicated to giving you an inside look at what it takes to curate a successful pop-up business.
Whether you're just starting out or looking to take your pop-up business to the next level, The Vertical is the place to be.
A heartfelt, cheeky guide to stopping the scroll and actually liking your setup again You know the feeling.You’ve just finished a long market weekend, and instead of resting, you’re on...
Let’s talk stale product lines, trend-chasing, and why your top seller from 2017 might need to be gently escorted off the table So sales are slowing. Your top product —...
Because decision fatigue is real, and so is your overstuffed booth table Let’s be honest for a second. If you need a spreadsheet to keep track of your product options...
A love letter to the middle lane makers who just want to sell their stuff without selling their soul So you’ve been in the handmade game for a minute.You’ve outgrown...
Let’s lovingly roast your booth and then help it thrive You ever walk around a market and spot someone else’s booth and think: “Dang, why does their setup look like...
A real talk survival guide for when the hustle starts to hurt Let’s skip the fluff and get real. If you’re here, reading this, you might be in that space...
Alright, let’s talk about it — the age-old, often-whispered, sometimes-heated debate in the handmade world:Should you offer discounts at a craft market? You’ve seen both sides, right? The vendor down...
When it comes to craft fairs, handmade markets, and pop-up events, your booth is your storefront. In just a few seconds, it has to communicate what you sell, why it’s...
In a world of mass production and endless options, shoppers come to handmade markets looking for more than just a product — they’re looking for connection. And one of the...
If you’ve ever packed your booth, set up at a local market, and left at the end of the day wondering “Why didn’t I sell more?”—you’re not alone. Market days...
When you're running a handmade or small product-based business, every dollar counts—especially when it comes to booth fees. Some craft fairs charge $50, while others can be $400 or more...
You’ve packed the van, made your sales, and finally kicked off your shoes. Market day is officially over — but your work isn’t done just yet. What you do after...
How to Sell More at Craft Fairs When the Economy Feels Uncertain During times of economic uncertainty, small business owners—especially makers, artisans, and craft vendors—may feel the pressure of slower...
The event and experiential marketing industry has long relied on temporary, single-use displays that contribute to high costs, excessive waste, and brand inconsistency across multiple activations. Businesses investing in short-term...
Why High-End Market Applications Matter Applying to a premium artisan or wholesale show is different from applying to a casual craft fair. These events are designed to: Attract luxury buyers,...
Expanding into airport retail presents a significant opportunity for luxury brands, but the high upfront costs of custom-built retail setups often create a barrier to entry. Many brands are hesitant...
Scalable Solutions for Agencies Managing Temporary Retail Activations The luxury retail landscape within airports and high-traffic travel hubs is evolving rapidly, with global brands seeking innovative ways to engage travelers...
The event catering industry is rapidly evolving as luxury hotels, high-end venues, and experiential event planners seek new ways to enhance service efficiency, increase revenue, and create immersive guest experiences....
The luxury hospitality industry is more competitive than ever, with hotels seeking new ways to differentiate themselves and build deeper connections with their guests. Traditional marketing strategies no longer suffice...
Luxury hotels, resorts, and event venues are constantly seeking innovative ways to enhance the guest experience while increasing event-driven revenue. As high-end weddings, corporate gatherings, and VIP activations demand premium,...
10 x 10 Booth Layout Walkthrough
Clay Earring and Cement Good Booth Flip + Transformation
FREE Visual Merchandising Course by Vertical Ledge
Best Examples of Vertical Ledge at Markets by Artisans
Vertical Ledge Examples at our Studio
Tips and Tricks by Vertical Ledge
Guides for figuring out what displays will fit your needs
Tagged photos from our community
Our Feed; filled with hilarious "tell me I'm wrong" series, carousel guides and product launch sneak peeks
From Booth Flips, to best FIT products for each niche, to business basics and more.
The Vertical Blog is a place for all your small business needs.
