Introducing
Here at The Vertical, we're dedicated to giving you an inside look at what it takes to curate a successful pop-up business.
Whether you're just starting out or looking to take your pop-up business to the next level, The Vertical is the place to be.
Imagine walking into your workplace lobby or an open-plan lounge area and seeing a sleek, mobile cart serving premium espresso, lattes and cold brew — with your company’s branding, ready...
This is one of the most common questions we get—and it’s a fair one. The phrase “knock-down cart” might make you think of something flimsy, wobbly, or held together with...
Yes, you absolutely can assemble a mobile cart by yourself—if you’re using the right one. Not all carts are created equal, and some manufacturers seem to think your event setup...
Most knock-down carts are designed to minimize or eliminate the need for tools, and this is especially true for premium models built for professional use. A knock-down cart, also known...
The Carrello, by contrast, uses FSC-certified Baltic birch, smooth tambour paneling, and customizable finishes that match the look and feel of permanent furniture. Yet it still ships flat, assembles quickly,...
Knock-down carts have become the modern answer to outdated, bulky equipment. Whether used as a mobile concierge desk, drink service bar, or merchandise kiosk, the Carrello by Vertical Ledge proves...
Because there comes a moment when it’s not just about making cute stuff at your kitchen table anymore Let’s set the scene. You’re pumping out orders faster than your label...
How to learn from flops, pack up with grace, and pivot to the right-size fairs or trade shows that actually move the needle Let’s get brutally honest — with a...
Because if you’re not writing it down, you’re just guessing (and guessing is not a business strategy) You packed the car, set up your booth, smiled at strangers, handed out...
How to Use Social Media to Promote Your Upcoming Market, What to Do When Sales Are Lower Than Expected, and How to Turn Events Into Online Growth Let’s set the...
For when the dream turned into a to-do list and you're trapped making stuff you resent for customers you don’t even follow back Let’s just say it. You started this...
A brutally honest but loving guide to finding your best-fit events without chasing unicorns or falling for curated vendor bait You’ve probably said it or thought it:“If I could just...
A heartfelt, cheeky guide to stopping the scroll and actually liking your setup again You know the feeling.You’ve just finished a long market weekend, and instead of resting, you’re on...
Let’s talk stale product lines, trend-chasing, and why your top seller from 2017 might need to be gently escorted off the table So sales are slowing. Your top product —...
Because decision fatigue is real, and so is your overstuffed booth table Let’s be honest for a second. If you need a spreadsheet to keep track of your product options...
A love letter to the middle lane makers who just want to sell their stuff without selling their soul So you’ve been in the handmade game for a minute.You’ve outgrown...
Let’s lovingly roast your booth and then help it thrive You ever walk around a market and spot someone else’s booth and think: “Dang, why does their setup look like...
A real talk survival guide for when the hustle starts to hurt Let’s skip the fluff and get real. If you’re here, reading this, you might be in that space...
Alright, let’s talk about it — the age-old, often-whispered, sometimes-heated debate in the handmade world:Should you offer discounts at a craft market? You’ve seen both sides, right? The vendor down...
When it comes to craft fairs, handmade markets, and pop-up events, your booth is your storefront. In just a few seconds, it has to communicate what you sell, why it’s...
10 x 10 Booth Layout Walkthrough
Clay Earring and Cement Good Booth Flip + Transformation
FREE Visual Merchandising Course by Vertical Ledge
Best Examples of Vertical Ledge at Markets by Artisans
Vertical Ledge Examples at our Studio
Tips and Tricks by Vertical Ledge
Guides for figuring out what displays will fit your needs
Tagged photos from our community
Our Feed; filled with hilarious "tell me I'm wrong" series, carousel guides and product launch sneak peeks
From Booth Flips, to best FIT products for each niche, to business basics and more.
The Vertical Blog is a place for all your small business needs.
