The Vertical

Introducing

The Vertical

Here at The Vertical, we're dedicated to giving you an inside look at what it takes to curate a successful pop-up business.

Whether you're just starting out or looking to take your pop-up business to the next level, The Vertical is the place to be.

Small Business Mindset

Brand Awareness: The benefits of showing up with Citizen Ruth

Introducing Jenn Lazar from Citizen Ruth Throughout this case study, we explore the transformative impact of Vertical Ledge displays on Citizen Ruth's market booth experience, shedding light on the strategies,...

From Chaos to Cohesion: How to Create a Cohesive Booth Design that Tells a Story

Our booth design is more than just a physical space; it's an opportunity to captivate visitors, convey your brand's identity, and tell a compelling story. In the world of makers...

10 Ways to Make Your Pop-up Stand Out

Welcome to the exciting world of pop-ups and market booths! These temporary spaces have become a hot trend for businesses of all sizes to showcase their products, connect with customers,...

The Pros and Cons of Pop-Ups

The pop-up industry has been gaining popularity in recent years, with the global pop-up market projected to reach $80 billion by 2025. Pop-up shops offer a unique opportunity for makers,...

10 Ways to Make Your Pop-Up the Best

Have you ever dreamed of owning your own retail space but can't justify the cost? Or maybe you're a small business owner looking for a new way to reach customers...

Partnership with Vertical Ledge

At Vertical Ledge, our mission is to empower small businesses and retailers with thoughtfully designed solutions and educational content on visual merchandising standards. We believe that effective visual merchandising is...

Your Ultimate Pop-up and Market Event Checklist

As a pop-up or market vendor, it’s essential to be prepared with all the necessary tools and equipment for a successful event. From displays to promotional materials, having everything on...

Visual Merchandising Your Space: A Guide for Small Businesses

Introduction At Vertical Ledge we know that visual merchandising is key to success for small businesses. With competition growing and corporate giants dominating the market, it can be tough to...

Shopify Apps We Love

Are you a small business owner trying to make the most out of your Shopify store? Don't worry, we know the struggle all too well. That's why we want to...

Best Fit: Scrunchies

Are you stressed out due to the search for your product's perfect display? Worry no more - we have just what you need! Put all that research and hard work...

Best Fit: Stickers

Are you an independent artist or entrepreneur whose products could use a little pizzaz? Have you been searching for the right display without any progress? We're here to take the...

5x5 Booth Layout; Navigating a Small Space

It's always important to consider the structure of your booth at any craft show or event you attend. How can you maximize space and make sure everything is easily seen...

Would you do a wholesale show?

Ready to put your creative skills on display and take the plunge with a new business venture? Wholesale shows can be just what you need for success. They provide an...

Best Fit: Artists

Are you an artist looking for the perfect stand to display your work? Whether it’s at a craft fair, in your home studio, or even in a retail store –...