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The Vertical

Perception

The Power of Visual Merchandising

On this week's episode of The Vertical, we dive into the power of visual merchandising. See the full episode here. What: Visual merchandising is vital to running a business built...

Welcome to the Blog

Welcome to the Vertical Ledge blog where we strive to share what we have learned about running a small business, merchandising, and attracting the ideal customer. Whatever your needs may...

Etsy, Squarespace, and Shopify

This week’s episode of The Vertical is all about the benefits and downsides of different ecommerce platforms. Founder Sydney White dives into her personal experience with platforms Etsy, Squarespace, and...

Intro to The Vertical

Time travel back to 2019, with the birth of the never ending Tip Tuesday IG story series… A IG stories series where Founder, Sydney White would share the biggest setbacks...

Welcome to Our Youtube Channel

At Vertical Ledge, we do more than just sell displays. We are here to serve you in the best way we can. Our mission is to provide you with the...

Booth Flip with Maven Concrete Decor

There comes a point in your small business where merchandising needs to be elevated along with the growth of your business. Founder of Maven Concrete Decor Rachel came to us for...

Coffee Roasters Booth Transformation

Coffee Roasters Booth Transformation Watch us transform the coffee roasters Talking Crow booth here. Talking Crow is based out of Sultan, WA and specialize in brewing single origin specialty decaf coffee. Before:...

Porter Lee's Case Study

About the Brand Porter Lee's creates handmade reusable goods for your home. We caught up with founder Porshia Hendrix on how investing in Vertical Ledge displays has helped the trajectory...

Krayon Shop Case Study

Vertical Ledge customer Liz, came to us searching for a display that would elevate her brand. Liz is the founder of Krayonshop which specializes in handmade crafts for kids. Her...

Perceived Value

1. WHAT WILL YOU LOSE OUT ON BY NOT HAVING A GOOD BOOTH DISPLAY Customers Why? They will pass your cluttered booth by with uninterested eyes Fix; Bring your booth...

Product Value

Check out the long-format video here So, why does perception matter to you, a small handmade artisan? The way you present yourself tells your story and shows the value of...

Email list building while on Etsy

Did you know you might be leaving follow-up customers on the table with Etsy? Back in 2018, we added a link in our listings for 25% off your first purchase...

Visual Merchandising 101

“My advice for retailers who want to create Instagram-worthy merchandising is to always keep the customer in mind,” says Melissa Gonzalez, founder of The Lionesque Group. “It’s great to be...

WHAT WE’RE TALKING ABOUT NOW

Intro to The Vertical

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WHAT WE’RE TALKING ABOUT NOW

Welcome to Our Youtube Channel

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WHAT WE’RE TALKING ABOUT NOW

Booth Flip with Maven Concrete Decor

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