10 Ways to Make Your Pop-Up the Best

Have you ever dreamed of owning your own retail space but can't justify the cost? Or maybe you're a small business owner looking for a new way to reach customers...

Shopify Apps We Love

Are you a small business owner trying to make the most out of your Shopify store? Don't worry, we know the struggle all too well. That's why we want to...

What is Wholesale?

What is Wholesale? Are you struggling to figure out how to grow your business as a maker? Or is your business growing too fast for you to keep up with?...

The Lifecycle of Handicraft Makers

The Vertical: The Lifecycle of Handicraft Makers See the full episode of this week's The Vertical segment, here. What Many of you are working solo as handicraft makers. When working...

The Vertical: Setting up the right foundation

The Vertical: Setting up the right foundation for your small business with guest speaker Joe Kim Watch the full episode here. On this episode of the Vertical, we discuss the...

Welcome to the Blog

Welcome to the Vertical Ledge blog where we strive to share what we have learned about running a small business, merchandising, and attracting the ideal customer. Whatever your needs may...

Intro to The Vertical

Time travel back to 2019, with the birth of the never ending Tip Tuesday IG story series… A IG stories series where Founder, Sydney White would share the biggest setbacks...

Booth Flip with Maven Concrete Decor

There comes a point in your small business where merchandising needs to be elevated along with the growth of your business. Founder of Maven Concrete Decor Rachel came to us for...

Porter Lee's Case Study

About the Brand Porter Lee's creates handmade reusable goods for your home. We caught up with founder Porshia Hendrix on how investing in Vertical Ledge displays has helped the trajectory...

WW: 102 Reels

What are reels good for?   We’ve struggled with our small micro company coming off as a large corporation, thanks to our brand and positioning, which is great but also...

Perceived Value

1. WHAT WILL YOU LOSE OUT ON BY NOT HAVING A GOOD BOOTH DISPLAY Customers Why? They will pass your cluttered booth by with uninterested eyes Fix; Bring your booth...

Email list building while on Etsy

Did you know you might be leaving follow-up customers on the table with Etsy? Back in 2018, we added a link in our listings for 25% off your first purchase...

Perceived Value: What are you telling your customers?

Be sure to catch the replay on IG TV here! What should you be asking yourself about your marketing? Perceived value all starts with the story you are telling your...

#20: Email Foundation Building

Dear future self, I am starting my email list foundations so when it is time, I can start to build upon this strong foundation. I will honor the stage of...

#14 Lifestyle Selling

What is lifestyle selling? At its core, it is storytelling at its finest. Lifestyle selling is when a brand evokes connection, and emotions to a product by showcasing the quality...

What to say in your IG stories?

As I have grown Vertical Ledge, I always wanted to show up online for the community development side of the business. Little did I know that stepping into an uncomfortable...

IG Reels + Guides to Grow your following

We’ll break down what IG Reels and Guides are, go into why they are features to help YOU grown, and how you can get started.   What are IG Reels?...

Branding Your Handmade Business

  What is a brand? Overall experience a customer undergoes when interacting with a business as a shopper, customer, social media follower, or mere passerby Typically comprised of a name,...

Brand Partnerships for Handmade Businesses

  Hello business owner, NOT INFLUENCER. I say this because it seems like there is a LOT of information out there for influencers to work with brands, but what about...

The Value of Branding & Product Photography in Your Business

Karina Richardson Photography   Q&A with Karina Richardson Photography Increase sales, limit returns, and improve your brand identity - all without saying a word.   Q: How will professional product...